Quote of the Day

"Everything we touch in 2010 will have a brand effect. It won't matter if it's about American football or 
women's fitness.
"

-- Reebok President & CEO Uli Becker, on the brand's new marketing campaign for next year(THE DAILY).

Thursday October 1, 2009 Vol. 16 — No. 14 Print This Issue

Top Stories

  • Ice Breaker

     

    The NHL ended last season with considerable momentum after an exciting playoffs, but with a new season getting underway tonight, off-ice issues are dominating the headlines in THE DAILY's season preview. In Phoenix, a bankruptcy court judge rules against Jim Balsillie’s bid to buy and move the Coyotes, upholding the right of the NHL to control who buys its franchises while essentially putting the team back at square one. Versus is promoting its NHL coverage with a new marketing campaign, but barring a last minute breakthrough in negotiations, DirecTV will miss the net’s opening night doubleheader. The NHLPA continues to squabble over the ouster of Exec Dir Paul Kelly, with Chris Chelios demanding an investigation into the matter. Also in today's issue: the Penguins unveil a new marketing slogan, and the Caps enter into a unique partnership with the Nuclear Energy Institute.

  • Check Mate?
    Nike insists company is only supplying product to Michael Vick with new deal.

    One Day Left
    Chicago 2016 sources believe city is "slightly ahead" of competition as Michelle Obama starts the schmoozing process with IOC members.

    Home Repairs
    Wayne Weaver says Jaguars games in Orlando dependent on improving city's stadium situation.

    Sounding The Horn
    As Vikings begin stadium push, team renames Metrodome field after Mall of America.

    Happy At Home
    Gavin Maloof says Kings are committed to Sacramento, have no intention of relocating.

    Sign Of The Times
    Blue Jays cut business operations staffers after '09 attendance falls more than 20% from '08.

    Time To Own Up
    WASH POST's Jenkins writes Redskins' Snyder after 10 years still "wants all the fun when they win and none of the blame when they lose."

    Conference Call
    SBJ/SBD Relay Worldwide Sports Sponsorship Symposium wraps up with a talk on media buying and a look at Reebok marketing

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