- AEG Entertaining China Clients In L.A.
- Millrose Games Enterting New Era
- Bradley Center Raising Ticket Fee
- NASCAR Moving Foundation To Daytona Beach
- Coors Light Presents Sportsnet Trade Cover ...
- NBA, ESPN Team Up For "The Announcement"
- MLS Dynamo Stadium Almost Complete
- Packers To Raise Ticket Prices Next Season
- NHL To Keep Labor Talks Private
- Sports Magazine Ad Revenue For '11
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SBD/Issue 9/Sponsorships, Advertising & Marketing
Marketplace Roundup
Published September 24, 2009
Aegon has signed a five-year deal to serve as title sponsor of the Masters Tennis event at the Royal Albert Hall in London. The Aegon Masters Tennis event ensures that the company is involved in tennis at every level -- from grass roots development to international professional tournaments. The '09 event will take place December 1-6 (Aegon).
NICE DRIVE: The Redskins and Virgina-based Audi of America yesterday announced a five-year partnership that will see the car manufacturer gain vehicle placement at FedExField. The Redskins and Audi will remodel the east end of the stadium to include a new 13,000-square-foot Audi Club for all premium-seat fans during Redskins games and other FedExField events. Terms of the agreement were not disclosed (Audi of America).
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| TapouT Inks Deal With Walker To Produce Signature Series Shirt |
IN THE DAWG HOUSE: TapouT has signed a deal with former NFLer Herschel Walker to “produce the Herschel Walker Signature Series shirt." TapouT’s deal with Walker “calls for one signature T-shirt to be designed, with the potential for a line of apparel in the future.” Walker on Monday announced that he had signed a multi-fight contract with MMA promotion Strikeforce (MMAJUNKIE.com, 9/23).
WATER LOGGED? Former SpongeTech attorney Joel Pensley said that the company “forged dozens of legal documents tied to its issuance of stock.” The company’s stock last Friday was tagged with the letter "e" to its ticker "for failing to file financial results with the SEC.” SpongeTech said that it had to “restate its last two years of financial results because of a problem with its auditor, and as a result is late with its annual filing.” Pensley in a letter to the SEC said that he was “’dumbfounded’ to learn that his name was being used in ‘as many as one hundred opinion letters for various shareholders’” (N.Y. POST, 9/22).







