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SBD/Issue 5/SportsBusiness Daily Exclusives
FoxSports.com Tones Down Debut Episode Of Racy Online Series
Published September 18, 2009
By Brian Helfrich, Assistant Managing Editor
|FoxSports.com Replaces Initial "Cubed" Offering
With More Politically Correct Version
Fox replaced the original show with three separate segments that total a little more than 13 minutes. Reviews of the premiere, which launched Thursday afternoon, were almost unanimously negative. Fox Sports said in a statement, “The entire concept of ‘Lunch w/ Benefits’ was always described as experimental, as it is quite simply, a world first. In an experiment, things happen which are not always predicted. As one moves down the experimental pathway, it is normal to make changes and adjustments, hence the changes in the Cubed version now available.” The WNBA also was not able to comment by presstime.