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SBD/Issue 5/Sports Media
Fox Sports Launches First Episode Of Racy Online Show "Cubed"
Published September 18, 2009
|FoxSports.com Vows Nothing Is Off Limits
For Its New Weekly Online Show "Cubed"
A DIFFERENT APPROACH: USA TODAY's Michael Hiestand reports FoxSports.com on Friday is set to debut "Inside Call," allowing viewers to "see Fox NFL studio analysts such as Terry Bradshaw and Jimmy Johnson, at home and using webcams, talk to producers about Sunday's coverage." The online shows, "while being TV-like, wouldn't necessarily work on TV." For instance, "Cubed" is a "change of pace for the Fox Sports brand." But Fox Sports Chair David Hill said that viewers "simply have to remember the difference between TV ... and online -- 'where people have clicked on of their own volition and there's intimacy'" (USA TODAY, 9/18).