SBD/Issue 5/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME
RATING
"NFL on Fox": Redskins-Giants (85%)
9/13
Fox
4:36-7:37pm
14.8
"Sunday Night Football": Bears-Packers
9/13
NBC
8:32-11:48pm
12.6
NFL Kickoff: Titans-Steelers
9/10
NBC
8:41-11:50pm
12.8
"NFL on Fox": (regional)
9/13
Fox
1:03-4:36pm
8.6
NFL on CBS: (regional)
9/13
CBS
1:03-4:28pm
7.1
"The OT"
9/13
Fox
7:30-8:00pm
6.8
NCAA Football: Notre Dame-Michigan
9/12
ABC
3:30-7:23pm
5.2
"Football Night In America"
9/13
NBC
7:30-8:15pm
5.1
NASCAR Sprint Cup: Chevy Rock & Roll 400
9/12
ABC
7:47-11:30pm
3.5
"Fox NFL Sunday "
9/13
Fox
12:00-1:03pm
3.5
"The NFL Today"
9/13
CBS
12:00-1:03pm
2.6
U.S. Open: Men's Semifinals: Federer-Djokovic
9/13
CBS
4:28-7:25pm
2.6
PGA Tour: BMW Championship: Final Round
9/13
NBC
2:00-6:02pm
2.3
U.S. Open: Women's Semifinals: Clijsters-S. Williams
9/12
CBS
9:18-11:12pm
2.1
PGA Tour: BMW Championship: Third Round
9/12
NBC
3:00-6:02pm
2.1
MLB: (regional)
9/12
Fox
4:07-7:30pm
1.2
U.S. Open: Men's Quarterfinals, Rainout coverage
9/12
CBS
12:00-6:00pm
0.9
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
NCAA Football:
USC-Ohio State
9/12
ESPN
7:50-11:36pm
6.3
7.3
10,586
NCAA Football:
Miami-Florida State
9/7
ESPN
8:00-11:56pm
5.1
5.9
8,406
NCAA Football:
UCLA-Tennessee
9/12
ESPN
4:00-7:23pm
1.9
2.2
2,985
"Sunday NFL Countdown"
9/13
ESPN
11:00am-1:00pm
2.1
2.4
2,945
NCAA Football:
South Carolina-Georgia
9/12
ESPN2
7:00-11:25pm
1.6
1.8
2,729
NCAA Football:
Clemson-Georgia Tech
9/10
ESPN
7:30-11:11pm
1.7
2.0
2,643
NCAA Football:
Fresno State-Wisconsin
9/12
ESPN
12:01-3:33pm
1.7
2.0
2,456
U.S. Open: Men's,
Women's Quarterfinals
9/9
ESPN2
7:00-12:17pm
1.5
1.8
2,324
NCAA Football:
Cincinnati-Rutgers
9/7
ESPN
4:00-7:19pm
1.5
1.7
2,248
U.S. Open: Men's Fourth
Round, Women's Quarterfinals
9/8
ESPN2
7:00pm-12:05am
1.5
1.7
2,128

READY FOR SOME FOOTBALL: Fox' Week One national game featuring Redskins-Giants was up 13.8% in ratings and 20.1% in viewership from a 13.0 and 20.9 million viewers for the comparable national window featuring Cowboys-Browns last year. The telecast also posted increases over last year across all key adult and male demos, and marked the highest-rated opening Sunday game since '87 and the most-viewed opening Sunday game since tracking began in '81. Fox' early window, featuring either Cowboys-Buccaneers or Vikings-Browns in most markets, was up 68.6% over a 5.1 in Week One last year, and marks the highest-rated Week One early window game since an 8.7 in '01. Meanwhile, "Fox NFL Sunday" was up 13% in ratings over last year while ratings for "The OT" were up 17.2% (Fox)....The Chargers-Raiders "MNF" telecasts in the San Diego market, which was carried on ESPN and the local CBS affiliate, marked the fourth-highest rated regular-season Chargers telecast in the market in the past decade (SAN DIEGO UNION-TRIBUNE, 9/18)....KHOU-CBS earned a 14.3 local rating in Houston for Jets-Texans, the "lowest home audience" in the NFL for opening week (HOUSTON CHRONICLE, 9/18).

GONE BUT NOT FAVRE-GOTTEN: WITI-Fox earned a 19.5 local rating in the Milwaukee market for the Vikings-Browns game, marking the highest-rated regular-season non-Packers game on the network since a 27.5 for Cowboys-Redskins in December '07. Meanwhile, WTMJ-NBC drew a 41.5 local rating in Milwaukee for Bears-Packers "Sunday Night Football," higher than any Packers game last season except for a 45.5 for the Vikings-Packers season opener in September '08 (MILWAUKEE JOURNAL SENTINEL, 9/16).

YES WE CAN: YES Network is averaging a 4.74 local rating for Yankees telecasts this season through Wednesday night, up 10% over the same period last year. The Yankees pregame show is up 29% over last year, the postgame show is up 7% and "Yankees Batting Practice Today" is up 33%. YesNetwork.com page views also have increased 270% over the same period last year. Meanwhile, from May 27-September 11, primetime Yankees telecasts on YES ranked No. 1 in key demos in the N.Y. DMA 42 of 45 nights (YES).



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