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SBD/Issue 5/Sports Media
Final Nielsen Ratings From Recent Sports Telecasts
Published September 18, 2009
The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).
|
TELECAST
|
DATE
|
NET
|
TIME
|
RATING
|
|---|---|---|---|---|
|
"NFL on Fox": Redskins-Giants (85%)
|
9/13
|
Fox
|
4:36-7:37pm
|
14.8
|
|
"Sunday Night Football": Bears-Packers
|
9/13
|
NBC
|
8:32-11:48pm
|
12.6
|
|
NFL Kickoff: Titans-Steelers
|
9/10
|
NBC
|
8:41-11:50pm
|
12.8
|
|
"NFL on Fox": (regional)
|
9/13
|
Fox
|
1:03-4:36pm
|
8.6
|
| NFL on CBS: (regional) |
9/13
|
CBS
|
1:03-4:28pm
|
7.1
|
| "The OT" |
9/13
|
Fox
|
7:30-8:00pm
|
6.8
|
| NCAA Football: Notre Dame-Michigan |
9/12
|
ABC
|
3:30-7:23pm
|
5.2
|
| "Football Night In America" |
9/13
|
NBC
|
7:30-8:15pm
|
5.1
|
| NASCAR Sprint Cup: Chevy Rock & Roll 400 |
9/12
|
ABC
|
7:47-11:30pm
|
3.5
|
| "Fox NFL Sunday " |
9/13
|
Fox
|
12:00-1:03pm
|
3.5
|
| "The NFL Today" |
9/13
|
CBS
|
12:00-1:03pm
|
2.6
|
| U.S. Open: Men's Semifinals: Federer-Djokovic |
9/13
|
CBS
|
4:28-7:25pm
|
2.6
|
| PGA Tour: BMW Championship: Final Round |
9/13
|
NBC
|
2:00-6:02pm
|
2.3
|
| U.S. Open: Women's Semifinals: Clijsters-S. Williams |
9/12
|
CBS
|
9:18-11:12pm
|
2.1
|
| PGA Tour: BMW Championship: Third Round |
9/12
|
NBC
|
3:00-6:02pm
|
2.1
|
| MLB: (regional) |
9/12
|
Fox
|
4:07-7:30pm
|
1.2
|
| U.S. Open: Men's Quarterfinals, Rainout coverage |
9/12
|
CBS
|
12:00-6:00pm
|
0.9
|
|
TELECAST
|
DATE
|
NET
|
TIME
|
U.S.
|
CABLE
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
NCAA Football:
USC-Ohio State |
9/12
|
ESPN
|
7:50-11:36pm
|
6.3
|
7.3
|
10,586
|
|
NCAA Football:
Miami-Florida State |
9/7
|
ESPN
|
8:00-11:56pm
|
5.1
|
5.9
|
8,406
|
|
NCAA Football:
UCLA-Tennessee |
9/12
|
ESPN
|
4:00-7:23pm
|
1.9
|
2.2
|
2,985
|
| "Sunday NFL Countdown" |
9/13
|
ESPN
|
11:00am-1:00pm
|
2.1
|
2.4
|
2,945
|
| NCAA Football: South Carolina-Georgia |
9/12
|
ESPN2
|
7:00-11:25pm
|
1.6
|
1.8
|
2,729
|
| NCAA Football: Clemson-Georgia Tech |
9/10
|
ESPN
|
7:30-11:11pm
|
1.7
|
2.0
|
2,643
|
| NCAA Football: Fresno State-Wisconsin |
9/12
|
ESPN
|
12:01-3:33pm
|
1.7
|
2.0
|
2,456
|
| U.S. Open: Men's, Women's Quarterfinals |
9/9
|
ESPN2
|
7:00-12:17pm
|
1.5
|
1.8
|
2,324
|
| NCAA Football: Cincinnati-Rutgers |
9/7
|
ESPN
|
4:00-7:19pm
|
1.5
|
1.7
|
2,248
|
| U.S. Open: Men's Fourth Round, Women's Quarterfinals |
9/8
|
ESPN2
|
7:00pm-12:05am
|
1.5
|
1.7
|
2,128
|
READY FOR SOME FOOTBALL: Fox' Week One national game featuring Redskins-Giants was up 13.8% in ratings and 20.1% in viewership from a 13.0 and 20.9 million viewers for the comparable national window featuring Cowboys-Browns last year. The telecast also posted increases over last year across all key adult and male demos, and marked the highest-rated opening Sunday game since '87 and the most-viewed opening Sunday game since tracking began in '81. Fox' early window, featuring either Cowboys-Buccaneers or Vikings-Browns in most markets, was up 68.6% over a 5.1 in Week One last year, and marks the highest-rated Week One early window game since an 8.7 in '01. Meanwhile, "Fox NFL Sunday" was up 13% in ratings over last year while ratings for "The OT" were up 17.2% (Fox)....The Chargers-Raiders "MNF" telecasts in the San Diego market, which was carried on ESPN and the local CBS affiliate, marked the fourth-highest rated regular-season Chargers telecast in the market in the past decade (SAN DIEGO UNION-TRIBUNE, 9/18)....KHOU-CBS earned a 14.3 local rating in Houston for Jets-Texans, the "lowest home audience" in the NFL for opening week (HOUSTON CHRONICLE, 9/18).
GONE BUT NOT FAVRE-GOTTEN: WITI-Fox earned a 19.5 local rating in the Milwaukee market for the Vikings-Browns game, marking the highest-rated regular-season non-Packers game on the network since a 27.5 for Cowboys-Redskins in December '07. Meanwhile, WTMJ-NBC drew a 41.5 local rating in Milwaukee for Bears-Packers "Sunday Night Football," higher than any Packers game last season except for a 45.5 for the Vikings-Packers season opener in September '08 (MILWAUKEE JOURNAL SENTINEL, 9/16).
YES WE CAN: YES Network is averaging a 4.74 local rating for Yankees telecasts this season through Wednesday night, up 10% over the same period last year. The Yankees pregame show is up 29% over last year, the postgame show is up 7% and "Yankees Batting Practice Today" is up 33%. YesNetwork.com page views also have increased 270% over the same period last year. Meanwhile, from May 27-September 11, primetime Yankees telecasts on YES ranked No. 1 in key demos in the N.Y. DMA 42 of 45 nights (YES).
