NBC Criticized For Airing Avalanche-Sabres Media Notes ESPN's "GameDay" Reaches Milestone Dan Dakich, Tom Izzo Downplay Spat Pebble Beach Finale Down From Last Year Media Notes CBS' Q4 Ad Revenue Hurt By Fewer "TNF" Games Court Sets Date For Arguments In MASN Case Dakich Slated To Call Next Michigan State Game Trump Passing On Filling Out Bracket For ESPN
SBD/Issue 5/Sports Media
DirecTV Not Likely To Carry Saturday's BYU-FSU Game On Versus
Published September 18, 2009
BLITZ ATTACK: In Jacksonville, Garry Smits reports Versus has "launched a media blitz" including a half-page ad in the Florida Times-Union Friday and a "blizzard of radio spots in Tallahassee." The ads "make it clear that the FSU-BYU game won't be available to DirecTV subscribers, and an 800 number is provided that, when called, gives a recorded message criticizing DirecTV for dropping Versus" (FLORIDA TIMES-UNION, 9/18). In Utah, Scott Pierce notes fans "want to blame the Mountain West Conference for the Versus-DirecTV breakdown," and that "ought to trouble the league." It is "more evidence of the lingering resentment over the league's TV situation." Pierce: "I'm not for a moment suggesting the criticism is correct. But it is indicative of a deeper problem that never seems to end" (DESERET NEWS, 9/18). Meanwhile, in K.C., Blair Kerkhoff reports the Big 12 "isn't happy" that DirecTV customers will not see Saturday's Duke-Kansas football game on Versus. Big 12 Senior Associate Commissioner Tim Allen: "Obviously we hope they resolve it. Candidly, while it may not be convenient there are opportunities to find the games elsewhere" (K.C. STAR, 9/18).
WHAT'S COOLER THAN COOL? Davis noted that getting Versus back on DirecTV by October 1 for the start of the '09-10 NHL season "isn't looking particularly promising." Davis: "The two sides are now talking again, and that's a good sign. I'm hoping for an amicable solution, but right now I would have to say that DirecTV is insistent in not budging off this distribution issue. If they stay the way they are, I do not believe this will ... be solved prior to Oct. 1, unfortunately." YAHOO SPORTS' Greg Wyshynski wrote the NHL "may have to become a more active player in this dispute as time runs short." Davis said, "The NHL is very squarely behind us. And remember, DirecTV pulled us off the air" (SPORTS.YAHOO.com, 9/17).