Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 5/Sponsorships, Advertising & Marketing
Published September 18, 2009
In Chicago, William Lee reports attorneys for Bears LB Brian Urlacher Thursday filed suit against Florida-based sports memorabilia and licensing firm Dreams Inc., claiming that the company is using Urlacher's season-ending wrist injury "to 'wiggle out' of its financial obligations." Urlacher said that Dreams on Tuesday "terminated his $1.1[M] contract," and the suit alleges that Urlacher "would have realized at least $600,000 in profits if the four-year deal wasn't breached." Lee notes at issue is "whether Urlacher violated a clause in his contract with [Dreams] that allows the firm to terminate the contract if he is out for 16 or more weeks or suffers a career-ending injury." Urlacher's attorneys said that this marks the "second time this year" Dreams has "tried cutting ties with Urlacher" (CHICAGO TRIBUNE, 9/18).
Fowler Will Use Titleist Balls, Clubs,
Glove, Bag As Part Of Agreement
NOTES: Tennis player Melanie Oudin "has signed on to be a pitch woman" for Florida-based AirTran Airways. Oudin will be featured in "radio ads and billboards throughout the Atlanta area," where AirTran is the "second largest airline" (BIZJOURNALS.com, 9/18)....Pacers F Tyler Hansbrough appears in a new AT&T ad that aired during ESPN’s coverage of Georgia Tech-Miami Thursday night (THE DAILY)....Toyota will serve as the presenting sponsor of both the Flyers and 76ers radio networks on WIP-AM. PepsiCo, Wachovia, PECO, McDonald's, Bud Light and Quality Plus Ford Dealers also will have integrated roles in the radio broadcasts (Comcast-Spectacor).