SBD/Issue 5/Sponsorships, Advertising & Marketing

Marketplace Roundup

In Chicago, William Lee reports attorneys for Bears LB Brian Urlacher Thursday filed suit against Florida-based sports memorabilia and licensing firm Dreams Inc., claiming that the company is using Urlacher's season-ending wrist injury "to 'wiggle out' of its financial obligations." Urlacher said that Dreams on Tuesday "terminated his $1.1[M] contract," and the suit alleges that Urlacher "would have realized at least $600,000 in profits if the four-year deal wasn't breached." Lee notes at issue is "whether Urlacher violated a clause in his contract with [Dreams] that allows the firm to terminate the contract if he is out for 16 or more weeks or suffers a career-ending injury." Urlacher's attorneys said that this marks the "second time this year" Dreams has "tried cutting ties with Urlacher" (CHICAGO TRIBUNE, 9/18).

Fowler Will Use Titleist Balls, Clubs,
Glove, Bag As Part Of Agreement
YOUTH MOVEMENT: GOLFWEEK's Gene Yasuda reported Titleist "has reached a multi-year equipment deal" with golfer Rickie Fowler, who turned pro following the U.S. victory in the Walker Cup last weekend. Fowler "will use Titleist golf balls and clubs, wear a Titleist glove and carry a Titleist golf bag," and the "side of his headwear will feature the Titleist Pro V1 script." Fowler is also "in negotiations with Puma for an apparel and footwear deal" (, 9/16).

NOTES: Tennis player Melanie Oudin "has signed on to be a pitch woman" for Florida-based AirTran Airways. Oudin will be featured in "radio ads and billboards throughout the Atlanta area," where AirTran is the "second largest airline" (, 9/18)....Pacers F Tyler Hansbrough appears in a new AT&T ad that aired during ESPN’s coverage of Georgia Tech-Miami Thursday night (THE DAILY)....Toyota will serve as the presenting sponsor of both the Flyers and 76ers radio networks on WIP-AM. PepsiCo, Wachovia, PECO, McDonald's, Bud Light and Quality Plus Ford Dealers also will have integrated roles in the radio broadcasts (Comcast-Spectacor).

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