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SBD/Issue 5/Facilities & Venues
NBC's "Today" Focuses On Cowboys Stadium During Friday's Show
Published September 18, 2009
|Lauer's Interview With Jones Part Of Live
"Today" Broadcast From Cowboys Stadium
MORE THAN JUST FOOTBALL: Lauer in a taped report was given a tour of the stadium by former Cowboys RB Emmitt Smith. Lauer: "As the saying goes, 'Everything is bigger in Texas,' and for the new Cowboys Stadium ... that saying has never been more true." Smith added, "If you're a player and you cannot get fired up to play at this venue on this stage, you don't deserve to be on the Dallas Cowboys." Lauer during the tour touched on the field-level luxury suites, concession stands, bathrooms, the size of the stadium itself and seating before opening the retractable roof. Meanwhile, Roker noted fans are "going to get not just great football, but a little culture as well," as there are 14 "contemporary art installations from renowned artists around the world" throughout the stadium. Cowboys Exec VP/Brand Management and President of Charities Charlotte Jones Anderson: "We really wanted this to be more than just a sports stadium and we wanted to be able to offer our fans something unique." The broadcast also featured segments focusing on Cowboys Stadium Chef de Cuisine Juan Garrido, the pro shop inside the stadium and the Dallas Cowboys Cheerleaders ("Today," NBC, 9/18).
WHAT'S IN A NAME? Jones Friday morning also appeared on CNBC's "Squawk Box," and he said of opening the stadium, "I've had Super Bowl weeks, three of them, but never will I get to be a part of an opening of a stadium. This is on par with that. I'm excited. I can't sleep." CNBC's Darren Rovell noted AT&T at one time was rumored to be interested in the stadium's naming rights in a deal worth around $300-400M. Rovell: "Do you still think you can get that type of money and how long are you willing to wait?" Jones: "Our concept is 'sensitive to the times we're in.' These aren't exactly naming right times. From the standpoint of the long-term association, for instance, AT&T is the kind of partner you want to be with. ... I feel like as we move along, the economy moves along, we're going to easily be one of the most visible buildings there is in this country and if so, I think that will come" ("Squawk Box," CNBC, 9/18).