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SBD/Issue 5/Collegiate Sports
Observers Say NCAA Likely To Replace Brand With School President
Published September 18, 2009
|NCAA Will Likely Look For
Qualities Of Brand In Successor
Adams Among Those Seen
As Possible Successors
JOB REQUIREMENTS: The Chicago Tribune's Shannon Ryan wrote Brand's successor "had better be willing to march [the NCAA] down unpopular roads if and when necessary to take the organization to new heights." Brand "often made decisions that didn’t always go over well but always seemed to have his well-meaning objective at heart," and his successor "should continue to enforce institutions of learning to extend that mission to the men and women who play sports at their schools." The Hartford Courant's Paul Doyle wrote the BCS "demands the attention of the next NCAA president, who needs to become the face of the campaign for some sort of playoff system." Doyle: "It won’t be easy, since BCS schools are happy with the system and the revenue involved. ... But if the next NCAA president is vocal in supporting a playoff system, the anti-BCS crowd will have an important ally." Meanwhile, the L.A. Times' Chris Dufresne wrote there is an "issue of urgency facing the next NCAA president: the eroding apparatus of rules enforcement." Dufresne: "With news media budgets evaporating, the under-staffed NCAA can no longer rely heavily on newspapers to do its investigative work" (LATIMES.com, 9/17).
LASTING LEGACY: ESPN.com's Andy Katz wrote Brand "did change the way the NCAA should be viewed." Katz: "More than any other previous president, Brand reached out to the members and their coaches, telling his staff to make sure they opened up more lines of communication to cast away the curtain that had been shrouding the national headquarters." Harrison said Brand "always put intercollegiate athletics in the right perspective, whether that's for students, coaches, fans or faculty." NCAA VP/Senior Advisor to the President Wally Renfro said Brand "changed the way we talk about intercollegiate athletics." Renfro: "We talk about the collegiate model of sports and the uniqueness of that. He caused people to think about it in relationship to higher education more than in relationship to professional sports." Katz wrote there is "too much at stake for a strictly 'sports person' to take over the organization and deal with everything from contracts to student welfare to Congress," and the next president "needs to be someone who has proved him- or herself in the higher education world" (ESPN.com, 9/17). In Houston, Jerome Solomon writes, "Hopefully, Brand will be remembered as the man who put into action a plan that held up the novel idea that college athletes should be required to go to college." Brand helped introduce the APR and GSR in '05, which provided "clear measures of athletes' academic performances, and resulting punishment that are the ultimate incentives for schools to live up to their stated missions" (HOUSTON CHRONICLE, 9/18). UCF Institute for Diversity & Ethics in Sport Dir Richard Lapchick, in a special to ESPN.com, wrote Brand was a "philosopher who will be remembered for his eloquence and for his fight for justice in sport, especially regarding graduation rates, gender equity, and diversity and inclusion" (ESPN.com, 9/17).