NFL Names & Faces: Joe Flacco's Appeal Extending Nationally

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AMG President Seth Katz, who reps Ravens QB Joe Flacco, said that national companies have "begun to express interest" in his client, and "car makers, electronics manufacturers, food service companies and restaurant chains have called with offers" in the past three months. In Baltimore, Lorraine Mirabella noted Flacco has a national endorsement deal with Reebok, but his deals are "mostly regional," including partnerships with Pizza Hut of Maryland and a local Chevrolet dealer. Flacco's endorsement deals are worth an estimated total "in the low six figures." JL Sports' Joe Linta, Flacco's agent, said, "He's not a guy that covets being in the media and covets the Eli Manning stuff. It's not something he seeks out" (Baltimore SUN, 9/10).

SIGN & DRIVE: Eli Manning for a second consecutive season will appear in the Greater New York Toyota Dealers Association's “Great Time to Sign” ad campaign, via Saatchi & Saatchi. The campaign's spots are built around the premise: How would the sales people react if Eli Manning came in to buy a Toyota? Meanwhile, Jets QB Mark Sanchez will appear in two additional spots, which mark his first TV commercials. There are now 11 commercials in the campaign, and the new spots will begin airing during sports programming in the N.Y. market this month (THE DAILY).

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READY TO RUMBLE: Nike Thursday introduced a new campaign featuring Vikings RB Adrian Peterson, Bears LB Brian Urlacher, Giants DE Justin Tuck and Rams RB Steven Jackson. The campaign, "Prepare For Combat," highlights Nike's new Pro Combat padding system and will feature broadcast, radio, print and out-of-home execution. The first spot, "Alter Ego" starring Peterson, debuted on NBC Thursday night during the Titans-Steelers game. In addition, Nike has launched a digital extension of the campaign, Countdown2Combat, on nikefootball.com (Nike).

PACKED LUNCH: In Milwaukee, Don Walker reported McDonald's has launched a new TV and radio campaign in the Milwaukee area that "attempts to tap into fans' love affair" with the Packers. The pitch is for the QSR's new Angus Third Pound Burger, and the ad, which features Packers WR Donald Driver and K Mason Crosby, "plays off a fan who now prefers the burger over his love of all things Packers" (JSONLINE.com, 9/4).