What I Like.... With EA Sports President Peter Moore

Moore Likes The NBA's 'Where Amazing Happens' TV Ad Campaign

In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, EA Sports President PETER MOORE.

What I like in a story that bears watching: ESPN and the English Premier League. The ultimate property for their first serious run at Sky Sports.

An influential person in my career: My father. Despite physical and intellectual challenges, his belief in his ability to make a better life for his family gave us the platform to succeed in life.

An out-of-the-box idea: Twenty20 cricket matches. Exciting, and all over in three beers? Brilliant!

A timeless idea: Hot dogs at the ballpark.

A TV ad campaign: NBA -- Where Amazing Happens.

A print ad campaign: People still do print ad campaigns?

A business solution: Squeezing revenue out of every nook and cranny of Fenway Park, thus ensuring we can all enjoy this lyric little bandbox of a ballpark for many years to come.

A strategy: MLS ownership investing in building soccer-specific stadiums. Now we as fans can be watching a game in the same zip code as the players on the pitch.

A hire: THEO EPSTEIN as GM of the Red Sox.

A brand: Under Armour -- young, irreverent, innovative -- sound familiar, Nike?

A trend: In-home fitness, powered by videogame consoles.

Moore Says Virtual Playbook Has Revolutionized Broadcasting Analysis

An innovation: EA Sports Virtual Playbook. Self-serving? You bet. But a brilliant technology that has revolutionized sports broadcasting analysis.

A business decision: Unloading MANNY RAMIREZ in the trade that brought JASON BAY to Boston. The circus leaves town to be replaced by a classy and reliable all-star. Gutsy call, Theo.

A pro league business initiative: NBA investment in international markets.

A decision-maker: ROGER GOODELL. His decisiveness in dealing with NFL players' off-the-field transgressions have shielded the league from what could have been a much more negative PR situation.

What I like about my job: Being able to provide tens of millions of videogamers with personal access to the emotion of sports. Oh, and having the EA Sports bar 20 feet from my desk.

Sports: Passion, tradition.

Sports business: Smart people.

College sports: The sheer and absolute love of playing the game.

Competing in this business: I marvel every day at how our development teams bring sports to life on the screen.

The direction of sports business: The inventive nature of the industry guarantees continued fiscal health.

Sports fans: Unbridled optimism. "This is the year."

What I would like to change: Goal-line cameras in soccer. Goals are hard enough to come by without the officials missing it when the ball crosses the line.

See different: How do we build promotion and relegation into American sports?

Reintroduce: The glowing puck in hockey. I love to watch the game in person, but if you want me to watch the game on TV, provide me with half a clue as to where the puck is ... and I know I am in the minority on this one.

Eliminate: Coaches calling time out just before a field-goal attempt. I have never subscribed to the theory of "icing the kicker," and this "tactic" seems more than a little underhand.

What I don't like in general: Poor manners. Did your mother teach you nothing?

In sports: Overtime in the NFL. C'mon, learn from college and let both offenses have a shot at the end zone.

In business: Withholding information.

In sports business: Transfer fees in European club soccer. Real Madrid pays a combined $275M for RONALDO, KAKA and BENZEMA? What price for chemistry?

In sports facilities: $12 beers.

My job: Having to explain to passionate fans why we can't make a videogame of every sport.

What I don't like about college sports: The BCS. Really ... who does?

Sports fans: Yankees fans. 'Nuff said.

About sports: Players as commodities.

What I like in people: Everyone, until they provide me with a good reason not to.

That would surprise those who know me: I was a church choirboy.

Above all else: Integrity.

About myself: Unflappable.

Moore Lists Winston Churchill As One Of His Heroes

Hero: SIR WINSTON CHURCHILL, BILL SHANKLY.

Players: STEVEN GERRARD, CURT SCHILLING, TOM BRADY.

Teams: Liverpool FC, Boston Red Sox, New England Patriots, California Golden Bears.

City: London.

Possession: 1966 World Cup Winners Commemorative Coin.

Memento: Curt Schilling autographed 2004 World Series jersey.

Time of year: Fall ... baseball playoffs, English Premier League, college football ... bliss.

Music: Hip-hop, rap, classic rock.

Books: "Quiet Strength," by TONY DUNGY. "The Last Lion," by WILLIAM MANCHESTER. "Business @ The Speed of Thought," by BILL GATES.

Magazines: ESPN, Sports Illustrated, Time, Newsweek.

Newspapers: Wall Street Journal, USA Today, The (London) Times.

Web sites: ESPN.com, EASports.com, LiverpoolFC.tv.

Blogs: BostonDirtDogs, Kotaku, Joystiq, Failblog.org.

Authors: William Manchester.

Ideas: Livestrong.

Gadgets: Flip Video Camera.

Hobbies: Running.

Trips: World Cup every four years -- a pilgrimage to pay homage to The Beautiful Game.

Moore Says He's Still Laughing At "The Hangover"

Movies: Still laughing at "The Hangover."

TV: Anything with a bat or a ball.

Concerts: U2, Coldplay.

Food: Can't beat a good Indian curry.

Dessert: Spotted Dick Pudding (no, I'm not kidding. Look it up).

Drink: Cabernet Sauvignon (and being English, any decent beer).

Vacation spots: Turks and Caicos Islands.

Cars: Aston Martin.

Aftershave: Whatever my wife buys me.

Singers: NE-YO, USHER.

Quote: "The pessimist sees the difficulty in every opportunity; the optimist sees the opportunity in every difficulty" -- Sir Winston Churchill. "Football is not a matter of life or death; it's much more important than that" -- Bill Shankly.