SBD/Issue 244/Sports Media

People & Personalities: Recently Retired Tedy Bruschi Joins ESPN

Former NFLer Tedy Bruschi has joined ESPN as a football analyst, debuting tomorrow on "NFL Live" at 4:00pm ET. Bruschi also will provide analysis on ESPNBoston.com, "Monday Night Countdown" and several other ESPN platforms, including ESPN Radio and "SportsCenter" (ESPN). PRO FOOTBALL TALK's Mike Florio wrote the "hiring season never ends at ESPN, where there seems to be an endless budget for the addition of former football players and coaches." ESPN currently employs approximately 23 former players and coaches for its NFL coverage, making it "hard not to wonder whether ESPN's goal is quantity not quality" (PROFOOTBALLTALK.com, 9/7).

Kerrigan Will Provide Video
Reports From '10 Games For Stats
SHARPENING THE SKATES: Stats LLC has signed Olympic silver medalist Nancy Kerrigan to provide exclusive video reports from the '10 Vancouver Olympics. Kerrigan's analysis and feature pieces from Vancouver will be licensed out to a select portion of Stats' battery of online and mobile clients on a premium-level basis. The effort furthers an ongoing strategy by Stats, co-owned by News Corp. and the AP, to expand beyond its traditional base of statistics, news updates and other similar content and develop more feature-oriented, and personality-driven forms of information. Stats also pursued a similar alignment in Beijing with several former Olympic medalists represented by Arluck Promotions. Stats signed Kerrigan through the Lynnfield, Mass.-based StarGames LLC, which represents her (Eric Fisher, SportsBusiness Journal).

THE BIGGER, THE BETTER: The Washington Post and sports columnist Michael Wilbon Monday launched "World Wide Wilbon," a new section on the paper's Web site offering Wilbon's "insights, thoughts and opinions." Wilbon wrote, "Some posts here will be a lot like the pieces people traditionally associate with my work. ... Some might remind you of mini-columns, and some will play with new forms of storytelling. Some will also give me a chance to report and write about things I wouldn't otherwise get into the newspaper" (WASHINGTONPOST.com, 9/7)....SI.com's Peter King is launching a new weekly NFL column, posted every Friday throughout the '09-10 season and running between 1,000-1,200 words (SI.com, 9/7).

NOTES: MLB agent Gregg Clifton said that P Tom Glavine is "unlikely to attempt a comeback next season," and Clifton has "begun fielding calls for broadcasting opportunities" for Glavine (BOSTON GLOBE, 9/6)....ESPN Radio 1050 N.Y. has added former ESPN and CBS reporter Bonnie Bernstein to "The Michael Kay Show," effective Monday. Bernstein also will contribute to 1050espn.com and ESPNNewYork.com, which launches in '10 (ESPN)....Baltimore-area sports broadcaster Ted Patterson has retired after a 45-year career in which he worked "just about every sports gig around" (Baltimore SUN, 9/7).

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