Bucs-Falcons Draws Lower Overnight Rating Mayweather-Maidana II Does 925K PPV Buys People & Personalities NHL Media Notes Final Ratings: WNBA Playoffs, "A Football Life" CBS' Moonves: NFL Problems Spiked Ratings ESPN Allows Panelists To Speak Their Mind CSN Houston Sale Would Affect 75 Jobs CBS Nixes Rihanna From "TNF" Opening Francesa Claims CBS Threatened Lawsuit
Upcoming Conferences and Events
SBD/Issue 244/Sports Media
NASCAR.com Partnering With Speed On New Broadband Channel
Published September 9, 2009
NASCAR.com is launching a new broadband channel today in partnership with Speed that will include three original Webisode series, event coverage and shoulder programming from the motorsports-centric network, as well as other original content. Turner Sports, which manages and sells NASCAR.com for the sanctioning body, is branding the broadband channel "NASCAR on Speed." In addition to being available on NASCAR.com, the new channel can also be accessed from the NASCAR section of Yahoo Sports as part of Turner's alliance with Yahoo. Programming features on "NASCAR on Speed" include:
* "Victory Lane Fan Finish" with Speed's Kenny Wallace, Jimmy Spencer and John Roberts, who answer questions from viewers after the race.
* "Speed's Race & Chase Preview" with Michael Waltrip, Greg Biffle, Chad Knaus and Steve Byrnes, where they break down the upcoming Sprint Cup Chase race.
* "Speed's Rutledge at Large," in which Rutledge Wood will be hamming it up with drivers at the track.
Other Speed programming, such as NASCAR RaceDay, Trackside and NASCAR Live, will appear on the broadband channel as well. Turner Sports VP & GM of Sports Digital Matthew Hong called the partnership a "groundbreaking collaboration between two of the top brands in the sport." Turner owns the Web rights for any footage shot at the track during NASCAR event weekends.