NASCAR.com Partnering With Speed On New Broadband Channel

By Michael Smith, Staff Writer, SportsBusiness Journal

NASCAR.com is launching a new broadband channel today in partnership with Speed that will include three original Webisode series, event coverage and shoulder programming from the motorsports-centric network, as well as other original content. Turner Sports, which manages and sells NASCAR.com for the sanctioning body, is branding the broadband channel "NASCAR on Speed." In addition to being available on NASCAR.com, the new channel can also be accessed from the NASCAR section of Yahoo Sports as part of Turner's alliance with Yahoo. Programming features on "NASCAR on Speed" include:

* "Victory Lane Fan Finish" with Speed's Kenny Wallace, Jimmy Spencer and John Roberts, who answer questions from viewers after the race.

* "Speed's Race & Chase Preview" with Michael Waltrip, Greg Biffle, Chad Knaus and Steve Byrnes, where they break down the upcoming Sprint Cup Chase race.

* "Speed's Rutledge at Large," in which Rutledge Wood will be hamming it up with drivers at the track.

Other Speed programming, such as NASCAR RaceDay, Trackside and NASCAR Live, will appear on the broadband channel as well. Turner Sports VP & GM of Sports Digital Matthew Hong called the partnership a "groundbreaking collaboration between two of the top brands in the sport." Turner owns the Web rights for any footage shot at the track during NASCAR event weekends.