Why Was Bears-Eagles Flexed To NBC? Attorneys Seek Interim Trustee For CSN Houston Second-Screen Experience Key To Sports Viewing "Bull Durham" Headed To Broadway RFD-TV Delivering Rodeo Atmosphere Media Notes ESPN Sees Bump For Week 14 "MNF" Tennis/Comcast Dispute Could Go To Supreme Court WWE Net Expected To Launch In '14 Verizon Looks To Expand Mobile Sports Content
SBD/Issue 244/Sports Media
It's Just Lunch: Fox Sports Launching Five New Weekly Webcasts
Published September 9, 2009
|Billick's "Coachspeak" To Be Part Of
Fox Sport's "Lunch w/Benefits"
RUBIK'S CUBED: The show likely to create the most buzz is "Cubed," where three "office drones" talk about sex and sports, often using foul language. Fox' release says, "Nothing is off limits as this show plans to push the line as far as it will go. ... The easily offended would be advised to surf elsewhere." Fox is selling ads to support the show and will integrate them using pre-roll and product integration. So far, three of the five shows have sold, though Husvar would not identify which shows or advertisers have climbed on board. Fox Sports' George Greenberg and Judy Hoang and FoxSports.com' Ed Bunnell will be part of the digital entertainment unit, reporting to Husvar.