Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 244/Sports Media
It's Just Lunch: Fox Sports Launching Five New Weekly Webcasts
Published September 9, 2009
|Billick's "Coachspeak" To Be Part Of
Fox Sport's "Lunch w/Benefits"
RUBIK'S CUBED: The show likely to create the most buzz is "Cubed," where three "office drones" talk about sex and sports, often using foul language. Fox' release says, "Nothing is off limits as this show plans to push the line as far as it will go. ... The easily offended would be advised to surf elsewhere." Fox is selling ads to support the show and will integrate them using pre-roll and product integration. So far, three of the five shows have sold, though Husvar would not identify which shows or advertisers have climbed on board. Fox Sports' George Greenberg and Judy Hoang and FoxSports.com' Ed Bunnell will be part of the digital entertainment unit, reporting to Husvar.