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SBD/Issue 244/Sponsorships, Advertising & Marketing
Names & Faces: Stewart Makes Appearances In Burger King Spots
Published September 9, 2009
|Stewart Takes Polygraph To Confirm His Love
Of The Whopper In New Burger King Spot
GET YOUR HEAD STRAIGHT: CTVOLYMPICS.ca's Dean Campbell reported U.S. alpine skier Lindsey Vonn has officially signed a contract with equipment supplier Head through the '14 Sochi Games. Vonn will use Head skis, boots and bindings, and the company now has "secured the top three female skiers in the world," also sponsoring Sweden's Anja Paerson and Germany's Maria Riesch. Vonn's switch from longtime partner Rossignol comes following the company's move to "cut the salaries of all skiers by 50% effective immediately" (CTVOLYMPICS.ca, 9/7).
ROUNDUP: U.S. Olympic bobsledder Steve Mesler this summer sent letters to 50 Buffalo-area companies "asking for some support," and as of mid-August, he "had only one reply -- and that was in the negative." Mesler, currently "living off his credit cards and family support," said that he "isn't asking for tons of money." Mesler: "A thousand dollars here or there would help" (BUSINESS FIRST OF BUFFALO, 9/4 issue)....The Univ. of Florida has sent a cease-and-desist letter to Crocs for displaying a photo on a corporate blog of Gators QB Tim Tebow "wearing orange-and-blue Crocs" (ORLANDO SENTINEL, 9/8).