SBD/Issue 244/Sponsorships, Advertising & Marketing

Names & Faces: Stewart Makes Appearances In Burger King Spots

Stewart Takes Polygraph To Confirm His Love
Of The Whopper In New Burger King Spot
AD WEEK's Alex Palmer reported Burger King has launched a "new ad campaign featuring NASCAR driver Tony Stewart." The first commercial features Stewart "as a teacher instructing other celebrities," including comedian Carrot Top and actor Erik Estrada, "how to properly endorse products." Three additional spots also will feature Stewart, including one in which he "takes a polygraph test to confirm his sincere endorsement of the Whopper." Stewart also will take part in a live polygraph test on www.truthabouttony.com on October 20 (ADWEEK.com, 9/8). Burger King restaurants will offer Stewart-Haas Racing "themed-packaging and merchandise" (MEDIAPOST.com, 9/8).

GET YOUR HEAD STRAIGHT: CTVOLYMPICS.ca's Dean Campbell reported U.S. alpine skier Lindsey Vonn has officially signed a contract with equipment supplier Head through the '14 Sochi Games. Vonn will use Head skis, boots and bindings, and the company now has "secured the top three female skiers in the world," also sponsoring Sweden's Anja Paerson and Germany's Maria Riesch. Vonn's switch from longtime partner Rossignol comes following the company's move to "cut the salaries of all skiers by 50% effective immediately" (CTVOLYMPICS.ca, 9/7).

ROUNDUP: U.S. Olympic bobsledder Steve Mesler this summer sent letters to 50 Buffalo-area companies "asking for some support," and as of mid-August, he "had only one reply -- and that was in the negative." Mesler, currently "living off his credit cards and family support," said that he "isn't asking for tons of money." Mesler: "A thousand dollars here or there would help" (BUSINESS FIRST OF BUFFALO, 9/4 issue)....The Univ. of Florida has sent a cease-and-desist letter to Crocs for displaying a photo on a corporate blog of Gators QB Tim Tebow "wearing orange-and-blue Crocs" (ORLANDO SENTINEL, 9/8).

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