Daytona 500 Sells Out For Second Straight Year Heinz Field Hosts Stadium Series Game Drivers: Format Didn't Cause Wrecks In Xfinity Race Orlando City SC Draws 10,473 For Stadium Open House Swofford Hopeful Of ACC's Future In N.C. Sources: Warriors Contact Turner About Shaq Feud Could Ballmer Move Clippers To Inglewood? Cuban Calls Out Bleacher Report For Tweet Sources: Turner Gets UEFA Rights Foot Locker's Q4 Beats Expectations
SBD/Issue 244/Sponsorships, Advertising & Marketing
Names & Faces: Stewart Makes Appearances In Burger King Spots
Published September 9, 2009
|Stewart Takes Polygraph To Confirm His Love
Of The Whopper In New Burger King Spot
GET YOUR HEAD STRAIGHT: CTVOLYMPICS.ca's Dean Campbell reported U.S. alpine skier Lindsey Vonn has officially signed a contract with equipment supplier Head through the '14 Sochi Games. Vonn will use Head skis, boots and bindings, and the company now has "secured the top three female skiers in the world," also sponsoring Sweden's Anja Paerson and Germany's Maria Riesch. Vonn's switch from longtime partner Rossignol comes following the company's move to "cut the salaries of all skiers by 50% effective immediately" (CTVOLYMPICS.ca, 9/7).
ROUNDUP: U.S. Olympic bobsledder Steve Mesler this summer sent letters to 50 Buffalo-area companies "asking for some support," and as of mid-August, he "had only one reply -- and that was in the negative." Mesler, currently "living off his credit cards and family support," said that he "isn't asking for tons of money." Mesler: "A thousand dollars here or there would help" (BUSINESS FIRST OF BUFFALO, 9/4 issue)....The Univ. of Florida has sent a cease-and-desist letter to Crocs for displaying a photo on a corporate blog of Gators QB Tim Tebow "wearing orange-and-blue Crocs" (ORLANDO SENTINEL, 9/8).