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SBD/Issue 244/Sponsorships, Advertising & Marketing
Published September 9, 2009
|Carlsberg's Deal With FA Could Spell
End To Long-Running Liverpool Sponsorship
WINGS & WHEELS: The NASCAR HOF will announce today that it has struck a 10-year deal for Buffalo Wild Wings to be its exclusive restaurant partner. The sports-themed restaurant will occupy the 8,400-square-foot restaurant space inside the Hall of Fame in Charlotte beginning in the spring of '10. Buffalo Wild Wings, headquartered in Minneapolis, operates more than 600 restaurants across the country, and its location will include entry ways from outside the Hall so that the restaurant can keep its own hours. The Hall, which will open May 11, 2010, expects to name a retail partner in the coming weeks (Michael Smith, SportsBusiness Journal).
FOURTH-YEAR SENIOR: MEDIA POST's Karl Greenberg reported Cars.com this season is "launching its fourth consecutive annual sponsorship of 'Saturday Afternoon College Football' on ESPN." The sponsorship will feature spots from Cars.com's current campaign and "Sponsored by Cars.com" on-air mentions during games. The company is "running a sweepstakes for its dealer/advertisers in which dealers can enter for the chance to win one of several prizes, including a grand-prize trip for two" to the BCS National Championship in January (MEDIAPOST.com, 9/4).
ENTERING A NEW ARENA: Go Daddy has signed a sponsorship deal with the PBR for the PBR Invitational. Go Daddy branding will be throughout Portland's Rose Garden Arena during the October 2-3 GoDaddy.com Invitational, including on venue banners and chute gates. The company has also signed a deal with country singer Erin Kalin, who will sing the national anthem during the event, as its newest Go Daddy Girl (Go Daddy).