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SBD/Issue 244/Sponsorships, Advertising & Marketing
Chevrolet Exec Dewar Says Company Remains Committed To NASCAR
Published September 9, 2009
|Dewar Says Chevrolet Committed To NASCAR
For Long Haul, But Has No Plans To Add Teams
INTERESTED IN DANICA: With IndyCar driver Danica Patrick reportedly planning to race in some Nationwide and Camping Truck series races beginning next year, ESPN's Ed Hinton noted sponsorship "is not going to be an issue" for Patrick. Hinton: "She is going to be an exception to the bad economy. ... Chevrolet is very interested in Danica. Whatever manufacturer in NASCAR signs Danica, that's going to be a huge branding boost for them" ("NASCAR Now," ESPN2, 9/6).