Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 244/Sponsorships, Advertising & Marketing
Chevrolet Exec Dewar Says Company Remains Committed To NASCAR
Published September 9, 2009
|Dewar Says Chevrolet Committed To NASCAR
For Long Haul, But Has No Plans To Add Teams
INTERESTED IN DANICA: With IndyCar driver Danica Patrick reportedly planning to race in some Nationwide and Camping Truck series races beginning next year, ESPN's Ed Hinton noted sponsorship "is not going to be an issue" for Patrick. Hinton: "She is going to be an exception to the bad economy. ... Chevrolet is very interested in Danica. Whatever manufacturer in NASCAR signs Danica, that's going to be a huge branding boost for them" ("NASCAR Now," ESPN2, 9/6).