Grassroots Approach Spurred United's MLS Expansion Packers To Don New Throwback In '15 Franchise Notes Goodell Working With Titans On Ownership Structure A's Launch Latest TV Ad Campaign Dynamo, D-League Vipers Partnering On USL Team Dodgers Spend Big On Cuban OF Olivera Titans President Insists Team Isn't For Sale Bears' McCaskey Met With McDonald Before Signing Benson Addresses Family Lawsuit
Upcoming Conferences and Events
Dolphins Owner Ross Continues To Stress Fan Experience
Published September 9, 2009
|Ross Says Dolphins Looking To
Create A Better Fan Experience
FANNING THE FLAMES: Washington Univ. professor and author Michael MacCambridge said of the Dolphins' emphasis on fan experience, "I get the impression that it's perhaps the right thing for this team in this city. ... The idea that this is Showtime Southeast -- from T-Pain to Serena [Williams] to Jimmy Buffett to Gloria Estefan -- none of those things are bad things in today's celebrity-driven culture." MacCambridge said that last year's AFC East title "makes it less likely the celebs will be perceived as a substitute for winning." Meanwhile, the PALM BEACH POST's Habib wrote Ross has "little use for the most misleading statistic surrounding the franchise -- that it has sold out every regular-season home game since 1998." It is "no secret many sellouts were induced by TV stations buying thousands of tickets to avoid a blackout" (PALM BEACH POST, 9/6).