Quote of the Day

"It seems to work in other sports. We'll see if it works here. Our players think
it will work.
"

-- ATP Exec Chair & President Adam Helfant, on staging an All-Star showcase next March to help boost the tour's popularity (AP, 9/8).

Wednesday September 9, 2009 Vol. 15 — No. 244 Print This Issue

Top Stories

  • I Saw Her Standing There

    Oudin One Of Top Stories
    Coming From U.S. Open
    Seventeen-year-old Melanie Oudin enters Arthur Ashe Stadium tonight looking to build on her improbable run to the U.S. Open quarterfinals that has made her the story of the tournament and a marketer's dream. Oudin's adidas and Wilson deals are expiring soon, and her reps already are fielding calls from apparel and racquet manufacturers chomping at the bit to team up with the next big thing in American tennis. Her performance no doubt has helped contribute to the tournament posting an all-time first week attendance record, during which the National Tennis Center for the first time boasted multiple crowds of 61,000 in a given year. The excitement has translated over the air as well, as CBS sees overnight ratings climb 18% over last year. Meanwhile, the ATP's Adam Helfant is planning an All-Star event to boost the tour's popularity.

  • Can't Buy Me Love
    Jerry Jones lashes out on revenue sharing, saying it will end with new CBA; defends video board as part of maximizing fan experience.

    Dear Prudence
    Deutsche Bank's Waugh critical of golf purses, says PGA Tour needs to make adjustments. 

    A Hard Day's Night
    If the Mets' season was not bad enough on the field, the team is facing flooding, plethora of other problems at the brand new Citi Field.

    Hello Goodbye
    Boston Herald wonders if John Henry “benched” Janet Marie Smith in favor of new wife, who calls report “ludicrous."

    With A Little Help From My Friends 
    Speedo extends sponsorship of Phelps through '13, will donate to his charity for every new WR.

    Here Comes The Sun
    Fox Sports pushing five new Webcasts, including one where "nothing is off limits." 

    Ticket To Ride
    Carlsberg's renewed sponsorship with England's FA likely ends longtime Liverpool pact.

    I Wanna Be Your Man?   
    NEWSDAY wonders what happened to Hank Steinbrenner, calling him "irrelevant for well more than a year."

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