Oklahoma, BYU Will See Revenue Boost From Cowboys Stadium Game

By Michael Smith, Staff Writer, SportsBusiness Journal

The first-ever college football game in Cowboys Stadium on Saturday night will greatly enhance the revenue lines for both Oklahoma and BYU. Cowboys Stadium is contracted to pay Oklahoma $2.25M for its appearance, according to contract terms that were obtained via an open-records request through the school. BYU didn't release the terms of its guarantee, but it is believed to be about $1M. BYU Associate AD/Finance Dallan Moody described the Cougars' cut as comparable to a bowl game appearance or a regular-season home game. "It will definitely help balance the budget," Moody said. "It's not the same guarantee that Oklahoma got, but it's very good for us." Oklahoma's guarantee is comparable to the payout for Virginia Tech and Alabama in Saturday night's Chick-Fil-A Kickoff. The Hokies and Crimson Tide, who will square off in the Georgia Dome on ABC, each receive $2.3M for their appearance. Both games are sold out.