SBD/Issue 242/The Back of the Book

ESPN, ESPN2 Both Top 86% In Penetration For Month Of September

ESPN and ESPN2 are both seeing over 86% penetration during the month of September, up from the same period a year ago. By comparison, TBS leads all cable networks with almost 87.2% penetration. For September '09, ESPN ranks 11th overall in terms of distribution for cable nets, down from ninth during the same month last year. ESPN2 ranks 17th, also down two slots from 15th in September '08. Most cable sports nets are seeing year-over-year increases in penetration, with Golf Channel seeing a slight decrease. The chart below lists September penetration figures for cable sports nets, with comparisons to the same period last year and for June '09 (THE DAILY).

 
---- Sept. '09 ----
---- Sept. '08 ----
---- Aug. '09 ----
Cable Net
HHs (000)
% Penetration
HHs (000)
% Penetration
HHs (000)
% Penetration
ESPN
98,821
86.3%
97,637
85.3%
98,405
85.9%
ESPN2
98,568
86.1%
97,247
84.9%
98,016
85.6%
Golf Channel
81,440
71.1%
81,709
71.4%
81,107
70.8%
Versus*
75,432
65.9%
73,939
64.6%
75,540
66.0%
Speed
74,181
64.8%
73,398
64.1%
73,624
64.3%
ESPNews
69,413
60.6%
66,793
58.3%
68,775
60.1%
ESPN Classic
64,170
56.0%
63,503
55.5%
63,702
55.6%
NFL Network
47,319
41.3%
41,510
36.3%
42,440
37.1%
Fox Soccer Channel
34,512
30.1%
n/a
n/a
34,445
30.1%


NOTES: Figures for ESPNU, Big Ten Network, MLB Network, NBA TV, NHL Network, Tennis Channel unavailable. * = prior to network being dropped by DirecTV.

Return to top

Related Topics:

The Back of the Book

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug