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SBD/Issue 242/The Back of the BookPrint All
ESPN and ESPN2 are both seeing over 86% penetration during the month of September, up from the same period a year ago. By comparison, TBS leads all cable networks with almost 87.2% penetration. For September '09, ESPN ranks 11th overall in terms of distribution for cable nets, down from ninth during the same month last year. ESPN2 ranks 17th, also down two slots from 15th in September '08. Most cable sports nets are seeing year-over-year increases in penetration, with Golf Channel seeing a slight decrease. The chart below lists September penetration figures for cable sports nets, with comparisons to the same period last year and for June '09 (THE DAILY).---- Sept. '09 -------- Sept. '08 -------- Aug. '09 ----Cable NetHHs (000)% PenetrationHHs (000)% PenetrationHHs (000)% PenetrationESPN98,82186.3%97,63785.3%98,40585.9%ESPN298,56886.1%97,24784.9%98,01685.6%Golf Channel81,44071.1%81,70971.4%81,10770.8%Versus*75,43265.9%73,93964.6%75,54066.0%Speed74,18164.8%73,39864.1%73,62464.3%ESPNews69,41360.6%66,79358.3%68,77560.1%ESPN Classic64,17056.0%63,50355.5%63,70255.6%NFL Network47,31941.3%41,51036.3%42,44037.1%Fox Soccer Channel34,51230.1%n/an/a34,44530.1%
NOTES: Figures for ESPNU, Big Ten Network, MLB Network, NBA TV, NHL Network, Tennis Channel unavailable. * = prior to network being dropped by DirecTV.