SBD/Issue 242/The Back of the Book

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  • ESPN, ESPN2 Both Top 86% In Penetration For Month Of September

    ESPN and ESPN2 are both seeing over 86% penetration during the month of September, up from the same period a year ago. By comparison, TBS leads all cable networks with almost 87.2% penetration. For September '09, ESPN ranks 11th overall in terms of distribution for cable nets, down from ninth during the same month last year. ESPN2 ranks 17th, also down two slots from 15th in September '08. Most cable sports nets are seeing year-over-year increases in penetration, with Golf Channel seeing a slight decrease. The chart below lists September penetration figures for cable sports nets, with comparisons to the same period last year and for June '09 (THE DAILY).

     
    ---- Sept. '09 ----
    ---- Sept. '08 ----
    ---- Aug. '09 ----
    Cable Net
    HHs (000)
    % Penetration
    HHs (000)
    % Penetration
    HHs (000)
    % Penetration
    ESPN
    98,821
    86.3%
    97,637
    85.3%
    98,405
    85.9%
    ESPN2
    98,568
    86.1%
    97,247
    84.9%
    98,016
    85.6%
    Golf Channel
    81,440
    71.1%
    81,709
    71.4%
    81,107
    70.8%
    Versus*
    75,432
    65.9%
    73,939
    64.6%
    75,540
    66.0%
    Speed
    74,181
    64.8%
    73,398
    64.1%
    73,624
    64.3%
    ESPNews
    69,413
    60.6%
    66,793
    58.3%
    68,775
    60.1%
    ESPN Classic
    64,170
    56.0%
    63,503
    55.5%
    63,702
    55.6%
    NFL Network
    47,319
    41.3%
    41,510
    36.3%
    42,440
    37.1%
    Fox Soccer Channel
    34,512
    30.1%
    n/a
    n/a
    34,445
    30.1%


    NOTES: Figures for ESPNU, Big Ten Network, MLB Network, NBA TV, NHL Network, Tennis Channel unavailable. * = prior to network being dropped by DirecTV.

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