SBD/Issue 242/Sports Media

Scott Evaluating Pac-10 TV Deals, Seeking More National Exposure

Scott Looking For More National
Exposure From Pac-10's TV Deals
Pac-10 Commissioner Larry Scott said the "biggest strategic thing" he will do in the next few years is look at the conference's TV deals and "figure out how to get more national exposure, not just for football and basketball, but for the Olympic sports as well." Scott: "We have less exposure nationally for our other sports than a lot of other conferences, especially with the new SEC deal that was just done, especially with the Big Ten having their own network." Scott said of whether the Pac-10 could eventually have its own network, "That’s something we’ll look at. For me, the goals are more broad than whether we have a network or not. The goals are: How do we get stronger national exposure for the conference, particularly on the East Coast?" Scott said in order to compete nationally, the Pac-10 "has to have the same resources, and that’s where the conference does need to step up and generate more revenue, generate more exposure." Scott: "A network might be one of the ways we go about it, but there a lot of different models out there. ... I think the SEC and Big Ten have proved that college sports has untapped potential. It has been undervalued. I think the Pac-10 has been significantly undervalued." Meanwhile, Scott said of the BCS system, "When I look at the money that’s being generated, not just through the BCS but how much conferences are generating through their regular season, ... there’s something pretty special. When I look at the TV ratings, after the NFL playoffs and Super Bowl, there's no postseason sport that's as successful as college football right now. Ratings are going up. Attendance is going up. Revenue is going up." Scott said for now, there "really is a deep commitment" from the Pac-10 and other conferences to the BCS ("Chronicle Live," CSN Bay Area, 9/2).

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