Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 242/Sports MediaPrint All
Scott Looking For More National
Exposure From Pac-10's TV Deals
ESPN, CBS Using Flow Motion
Technology During U.S. Open Broadcasts
IN THE ZONE: Verizon has agreed to carry NFL Network's new "NFL RedZone" channel on its FiOS TV service. FiOS, the largest telco TV provider in the U.S., is the third major distributor to pick up the channel following deals with Comcast and Dish Network (NFL). FiOS subs can purchase the channel for $49.99 for the full NFL season. A Verizon spokesperson said that "at this point, the telco only plans to make the package available on a full-season basis" (MULTICHANNEL.com, 9/2).
FRESH SQUEEZED: Sun Sports and FS Florida will air a combined 70 Magic games during the '09-10 season. Sun Sports will carry 38 games, while FS Florida will air 32. Some of the Magic's 24 nationally-televised games will be simulcast on Sun Sports and FS Florida (ORLANDO SENTINEL, 9/2). Meanwhile, Sun Sports also will air 65 Lightning games this season. Lightning Exec VP/Communications Bill Wickett said that the team is "working with other local stations to get more games on television" (TAMPABAY.com, 9/1).
NOTES: In San Diego, Tim Sullivan reports Padres broadcaster Jerry Coleman, 84, "has a new deal," but the responsibilities "remain a bit vague." The Padres are "not yet prepared to say exactly what they have in mind" (SAN DIEGO UNION-TRIBUNE, 9/3)....CSN Philadelphia has hired T'Wolves assistant coach Ed Pinckney as 76ers color analyst, working alongside announcer Marc Zumoff for all broadcasts (CSN)....Dallas Observer writer Richie Whitt will join Newy Scruggs as host of KRLD-FM's weekday 10:00am-2:00pm CT shift (DALLASNEWS.com, 9/2).