SBD/Issue 242/Sponsorships, Advertising & Marketing

Quick Hit Calls On Five Players To Be Part Of New Online NFL Game

Quick Hit Signs Five NFL Players To Be Part
Of Upcoming Release Of Online Videogame
Quick Hit Inc., which is developing a free online football videogame to launch this fall, has signed five NFL players to be part of the forthcoming release. The players -- Chiefs QB Matt Cassel, Ravens LB Ray Lewis, Giants DE Osi Umenyiora, Eagles RB Brian Westbrook and Cowboys TE Jason Witten -- join a quartet of legendary coaches, as well as company advisor and former Steelers coach Bill Cowher, who also have lent their likenesses and expertise to the product. The use of the players falls just below the six-player threshold typically employed by the NFLPA for group-licensing purposes. The union and NFL hold an exclusive license with EA Sports for the annual "Madden NFL" title, but the Quick Hit moves mark an ongoing effort to challenge the established console-based game. “We’ve assembled what we think is an outstanding group of players who bring to us a variety of key skill sets and come from some of the best football markets around,” said Quick Hit Founder & CEO Jeff Anderson. The players' likenesses and attributes will be incorporated in the game, and they will also appear in online marketing efforts such as ad banners. However, because of the “Madden” license, no team marks or other protected intellectual property will be used.

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