SBD/Issue 242/Sponsorships, Advertising & Marketing

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  • Quick Hit Calls On Five Players To Be Part Of New Online NFL Game

    Quick Hit Signs Five NFL Players To Be Part
    Of Upcoming Release Of Online Videogame
    Quick Hit Inc., which is developing a free online football videogame to launch this fall, has signed five NFL players to be part of the forthcoming release. The players -- Chiefs QB Matt Cassel, Ravens LB Ray Lewis, Giants DE Osi Umenyiora, Eagles RB Brian Westbrook and Cowboys TE Jason Witten -- join a quartet of legendary coaches, as well as company advisor and former Steelers coach Bill Cowher, who also have lent their likenesses and expertise to the product. The use of the players falls just below the six-player threshold typically employed by the NFLPA for group-licensing purposes. The union and NFL hold an exclusive license with EA Sports for the annual "Madden NFL" title, but the Quick Hit moves mark an ongoing effort to challenge the established console-based game. “We’ve assembled what we think is an outstanding group of players who bring to us a variety of key skill sets and come from some of the best football markets around,” said Quick Hit Founder & CEO Jeff Anderson. The players' likenesses and attributes will be incorporated in the game, and they will also appear in online marketing efforts such as ad banners. However, because of the “Madden” license, no team marks or other protected intellectual property will be used.

  • Purdue Latest School To Have A-B Cans Removed From Area Shelves

    A-B Has Agreed To Pull Back Its Black And
    Gold Bud Light Cans From Purdue Area
    Purdue Univ. VP/Marketing & Media Teri Lucie Thompson said that Anheuser-Busch has "agreed to pull" its black and gold Bud Light cans from the school's campus area, according to Eric Weddle of the Lafayette JOURNAL & COURIER. Purdue in a cease and desist letter to A-B said that the can was "in violation of the school's brand." Thompson did not know when the cans would be "removed from area stores and bars." A-B previously agreed to end promotions near several other colleges, including Texas A&M and the Univ. of Colorado. An A-B spokesperson said that the company is "not commenting on any communications" between A-B and "any individual organizations" (Lafayette JOURNAL & COURIER, 9/2).

    TIME TO SOBER UP? Univ. of Kansas (KU) Associate AD for External Relations Jim Marchiony said that the school wrote A-B "three weeks ago to try to prevent" KU-themed cans from appearing in Lawrence, but the school thus far "hasn't heard back" from the brewer. Univ. of Missouri Chancellor Brady Deaton also "complained to the brewer after he learned that some stores in Columbia were displaying the cans beside the university's official logo." However, Kansas State Univ. (KSU) officials said that they are "not worried about the brisk sales of purple-and-white cans" near campus. KSU VP/Student Life Pat Bosco: "If the cans had a university logo and had a Powercat on them, then obviously we would be concerned. We have a commitment to educating our students about underage drinking, but we don't have a trademark on purple and white." A-B Tuesday in a statement said that it "would work with colleges 'on a case-by-case basis,' but offered no details" (K.C. STAR, 9/2). Univ. of Georgia (UGA) VP/Public Affairs Tom Jackson said that his school "opposed the cans for two reasons: for infringement on the University's branding, and for promoting alcohol in a college market where many students are under age 21." Jackson: "Even though they had not sought marketing permission ... very clearly they were trying to attach to the institution" (UGA RED & BLACK, 9/2).

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