SBD/Issue 242/Hot Reads
Published September 3, 2009
Thursday, September 3, 2009
The L.A. DAILY NEWS' Hoffarth & Painter write USC Associate Dir of Marketing Craig Kelley and other officials at USC and UCLA "are in the business of trying to find the 'it' factor that can take the 'swing' fan from one side to the other'" (L.A. DAILY NEWS).
REUTERS' John O'Brien writes, "OneAsia's second event tees off in South Korea next week and despite the obstacles faced of launching a new venture in the middle of an economic crisis, golf's newest tour is delighted with its early progress" (REUTERS).