SBD/Issue 242/Hot Reads

Hot Reads

Thursday, September 3, 2009

Women's magazine runs Q&A with six players in U.S. Open.
UF President Bernard Machen on balancing sports and academics.

The L.A. DAILY NEWS' Hoffarth & Painter write USC Associate Dir of Marketing Craig Kelley and other officials at USC and UCLA "are in the business of trying to find the 'it' factor that can take the 'swing' fan from one side to the other'" (L.A. DAILY NEWS).

REUTERS' John O'Brien writes, "OneAsia's second event tees off in South Korea next week and despite the obstacles faced of launching a new venture in the middle of an economic crisis, golf's newest tour is delighted with its early progress" (REUTERS).

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