Taking Flight: Jets Sell Out Final Season At Giants Stadium

By Daniel Kaplan, Staff Writer, SportsBusiness Journal

The Jets have finally sold out their last season at Giants Stadium, after launching their first-ever marketing campaign and half-season tickets. Despite a long waiting list, the Jets had difficulty selling out in part because they lost a number of fans who were upset with the prices for the new stadium opening next year. The down economy also hit the club hard. Giants Stadium capacity is 80,242. The Giants have long been sold out for the '09 season. The Jets expect their 40,000 non-premium-seat PSLs and the 27,000 seats available without PSLs in the new stadium to sell out by the end of the year, and their 10,000 premium-seat PSLs by the start of the '10 season. The team's difficulties selling out had become something of a symbol of the challenges NFL clubs have faced. Up to 12 teams could face TV blackouts this season, up from three last year. Home games are blacked out locally if they are not sold out within 72 hours of game time.