SBD/Issue 242/College Football Preview

Little Caesars Inks Title Sponsorship For Bowl Game In Detroit

Officials from the former Motor City Bowl yesterday announced that restaurant chain Little Caesars Pizza is the new title sponsor of the game. The Little Caesars Pizza Bowl will match the MAC champion against a Big Ten team. Little Caesars will activate its sponsorship with game-week activities and customer promotions, including a chance to win tickets to bowl games. The promotions will be available through Little Caesars stores and gameday offers (Little Caesars Pizza). In Detroit, Vince Ellis notes former Univ. of Michigan football coach Lloyd Carr was named President of the bowl's BOD and "will be counted on to use his in-state and college football contacts to mobilize the game's board of directors." Little Caesars co-Founder and Tigers and Red Wings Owner Mike Ilitch said of the game, "I never dreamt beyond my wildest dreams I would be associated with college. I often wondered how nice it would be if I ever got the opportunity to be around young lives that are making their way. ... I love sports so much, and I love football. I've been glued to that TV and got so much enjoyment out of it all" (DETROIT FREE PRESS, 9/3). The AP's Ben Leubsdorf noted the bowl's name change comes after GM and Chrysler ended their sponsorship of the game. Both automakers reorganized under bankruptcy protection earlier this year. Ford "remains a sponsor" of the game (AP, 9/2).

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