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SBD/Issue 242/College Football Preview
Alabama, Virginia Tech Get At Least $2.3M For Chick-Fil-A Kickoff
Published September 3, 2009
BIG DRAW: In Atlanta, Mark Bradley wrote "plunk a big-time college game under the off-white roof" at the Georgia Dome and "see how many empty seats you espy." The SEC championship is an "automatic sellout," along with the Chick-fil-A Bowl and Chick-fil-A Kickoff, which this year "comes on a weekend when the Braves are home and NASCAR is running at Atlanta Motor Speedway." Bradley: "I've been around this nation of ours, and I can tell you there's no other major city ... that behaves as we do on autumn Saturdays. Simply put, we care more about college football than we do about anything else" (AJC.com, 8/31).