Charter Nearing Deal With SEC Net Ombudsman Addresses Smith Comments "College GameDay" To Start In Ft. Worth Stephen A. Smith Suspended One Week MLB's MASN Ruling Favors Nationals Vin Scully To Return For '15 Season DirecTV Defiant On SportsNet LA Carriage Impasse Media Notes Should ESPN Further Discipline Smith? TWC Okays Arbitrator For SportsNet LA Price
Upcoming Conferences and Events
SBD/Issue 241/Sports Media
TBS Using Bon Jovi Music To Promote MLB Postseason Coverage
Published September 2, 2009
|Watch The Clip|
MUSIC MAKERS: The Dave Matthews Band will serve as the official band of ESPN's college football coverage throughout the '09 season. The band will provide 10 original songs -- seven from the recent release "Big Whiskey and the GrooGrux King" -- for game and studio telecasts on multiple platforms. Uses for the music will include highlight montages, promotions of upcoming shows and coming in and out of commercial breaks (ESPN).