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SBD/Issue 241/Sports Media
TBS Using Bon Jovi Music To Promote MLB Postseason Coverage
Published September 2, 2009
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MUSIC MAKERS: The Dave Matthews Band will serve as the official band of ESPN's college football coverage throughout the '09 season. The band will provide 10 original songs -- seven from the recent release "Big Whiskey and the GrooGrux King" -- for game and studio telecasts on multiple platforms. Uses for the music will include highlight montages, promotions of upcoming shows and coming in and out of commercial breaks (ESPN).