Why Was Bears-Eagles Flexed To NBC? Attorneys Seek Interim Trustee For CSN Houston Second-Screen Experience Key To Sports Viewing "Bull Durham" Headed To Broadway RFD-TV Delivering Rodeo Atmosphere Media Notes ESPN Sees Bump For Week 14 "MNF" Tennis/Comcast Dispute Could Go To Supreme Court WWE Net Expected To Launch In '14 Verizon Looks To Expand Mobile Sports Content
SBD/Issue 241/Sports Media
TBS Using Bon Jovi Music To Promote MLB Postseason Coverage
Published September 2, 2009
|Watch The Clip|
MUSIC MAKERS: The Dave Matthews Band will serve as the official band of ESPN's college football coverage throughout the '09 season. The band will provide 10 original songs -- seven from the recent release "Big Whiskey and the GrooGrux King" -- for game and studio telecasts on multiple platforms. Uses for the music will include highlight montages, promotions of upcoming shows and coming in and out of commercial breaks (ESPN).