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SBD/Issue 241/Sponsorships, Advertising & Marketing
Sharapova Eyeing Sponsor Deals That Provide Her With Equity
Published September 2, 2009
|Sharapova Looking For Sponsorships, Like
Cole Haan's, That Provide Her With Equity
HONORING A LEGEND: The USTA and rapper Jay-Z have designed a T-shirt featuring Int'l Tennis HOFer Arthur Ashe that will be sold at this year’s U.S. Open. Proceeds from the T-shirts will benefit the USTA National Junior Tennis & Learning and the Arthur Ashe Endowment for the Defeat of Aids. The design is part of Jay-Z’s Rocawear clothing line (USTA).