Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
SBD/Issue 241/Sponsorships, Advertising & Marketing
Sharapova Eyeing Sponsor Deals That Provide Her With Equity
Published September 2, 2009
|Sharapova Looking For Sponsorships, Like
Cole Haan's, That Provide Her With Equity
HONORING A LEGEND: The USTA and rapper Jay-Z have designed a T-shirt featuring Int'l Tennis HOFer Arthur Ashe that will be sold at this year’s U.S. Open. Proceeds from the T-shirts will benefit the USTA National Junior Tennis & Learning and the Arthur Ashe Endowment for the Defeat of Aids. The design is part of Jay-Z’s Rocawear clothing line (USTA).