SBD/Issue 241/Sponsorships, Advertising & Marketing

Names & Faces: Wayne Rooney, Theo Walcott Star In Nike Campaign

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MARKETING WEEK's Rosie Baker reported Nike is launching the latest ads in its "Make The Difference" campaign, with EPL Manchester United F Wayne Rooney and Arsenal MF Theo Walcott starring in the spots. The separate 30-second ads "depict moments that symbolise how both players make the difference for their teams on and off the pitch." The campaign, via Wieden & Kennedy, London and Amsterdam, "includes television, print, digital and out of home elements." Baker noted further ads featuring German Bundesliga club Bayern Munich MF Franck Ribery and Arsenal MF Andrei Arshavin will follow (MARKETINGWEEK.co.uk, 8/28).

CONTESTED CONTEST: In N.Y., Keith Kelly reports Details magazine Editor-In-Chief Dan Peres and Publisher Steve DeLuca "mixed up editorial and advertorial and managed to tick off" the Patriots and QB Tom Brady, who appears on the cover of the magazine's September issue. The magazine is "offering visitors to its Web site a high-roller's weekend in Las Vegas when it had previously offered a round trip for two to a Patriots game." The September issue contained a five-page ad insert from Gillette that is an "invite to participate [in] a contest to 'win a VIP trip to a Patriots home game at Gillette Stadium.'" The invite features "an image of Brady," and while the contest details "don't specifically say that Brady will be on hand, many were left with that impression" (N.Y. POST, 9/2).

NATALIE'S ARMY: In Calgary, George Johnson notes golfer Natalie Gulbis "can list off endorsement deals with an avalanche of companies," including RSM McGladrey, TaylorMade Golf, Adidas, Canon, Raymond Weil Geneve, Amstel Light, SkyCaddie, Payment Data Systems, MasterCard, Winn Golf Grips and Lake Las Vegas Resort. Gulbis: "It's a bit of a juggling act, but the golf is what everything is centred around. I try to do what I can, within reason." Johnson notes the term "'sex symbol' certainly doesn't throw" Gulbis. Gulbis: "I don't mind. In fact, I'm flattered. Any time anyone wants to say that, you won't hear me objecting. It's a compliment" (CALGARY HERALD, 9/2). Gulbis added of her off-course endeavors, “Overexposed? I hope so, and hope it stays like that” (CALGARY SUN, 9/2).

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