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SBD/Issue 241/Sponsorships, Advertising & MarketingPrint All
Sharapova Looking For Sponsorships, Like
Cole Haan's, That Provide Her With Equity
HONORING A LEGEND: The USTA and rapper Jay-Z have designed a T-shirt featuring Int'l Tennis HOFer Arthur Ashe that will be sold at this year’s U.S. Open. Proceeds from the T-shirts will benefit the USTA National Junior Tennis & Learning and the Arthur Ashe Endowment for the Defeat of Aids. The design is part of Jay-Z’s Rocawear clothing line (USTA).
Inflatable Images Selling Pro,
College Products For $119
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CONTESTED CONTEST: In N.Y., Keith Kelly reports Details magazine Editor-In-Chief Dan Peres and Publisher Steve DeLuca "mixed up editorial and advertorial and managed to tick off" the Patriots and QB Tom Brady, who appears on the cover of the magazine's September issue. The magazine is "offering visitors to its Web site a high-roller's weekend in Las Vegas when it had previously offered a round trip for two to a Patriots game." The September issue contained a five-page ad insert from Gillette that is an "invite to participate [in] a contest to 'win a VIP trip to a Patriots home game at Gillette Stadium.'" The invite features "an image of Brady," and while the contest details "don't specifically say that Brady will be on hand, many were left with that impression" (N.Y. POST, 9/2).
NATALIE'S ARMY: In Calgary, George Johnson notes golfer Natalie Gulbis "can list off endorsement deals with an avalanche of companies," including RSM McGladrey, TaylorMade Golf, Adidas, Canon, Raymond Weil Geneve, Amstel Light, SkyCaddie, Payment Data Systems, MasterCard, Winn Golf Grips and Lake Las Vegas Resort. Gulbis: "It's a bit of a juggling act, but the golf is what everything is centred around. I try to do what I can, within reason." Johnson notes the term "'sex symbol' certainly doesn't throw" Gulbis. Gulbis: "I don't mind. In fact, I'm flattered. Any time anyone wants to say that, you won't hear me objecting. It's a compliment" (CALGARY HERALD, 9/2). Gulbis added of her off-course endeavors, “Overexposed? I hope so, and hope it stays like that” (CALGARY SUN, 9/2).
ESPN SOCCERNET reports England's Football Association (FA) is "on the hunt for a new backer after it confirmed energy giant E.ON will not be renewing its sponsorship deal with the FA Cup at the end of the 2009-10 season." E.ON's four-year deal was "understood to be worth" US$51.9M to the FA. E.ON said that "changes to its UK sponsorship strategy meant it was not pursuing a renewal of the FA Cup deal" (ESPNSOCCERNET.com, 9/2). The LONDON TIMES writes the collapse of Setanta appears to have been the "final straw" for E.ON (TIMES.co.uk, 9/2).
N.C. State Scraps Jersey Design
After Negative Fan Feedback
HORSING AROUND: The Louisville COURIER-JOURNAL reports the World Games 2010 Foundation is "pitching sponsorship packages costing" between $2,500-10,000 for the '10 Alltech FEI World Equestrian Games. The foundation yesterday announced the Preferred Partner Packages that "will offer Web site exposure, official logo usage rights, co-branding opportunities, promotional rights and the opportunity to place an advertisement in the event program" (Louisville COURIER-JOURNAL, 9/2).
GIVING BACK: NASCAR SCENE reported Furniture Row Racing's No. 78 Sprint Cup entry driven by Regan Smith will "carry the colors of World Vision, a Christian humanitarian organization," for the September 12 Chevy Rock & Roll 400 at Richmond Int'l Raceway. Denver-based Furniture Row Cos. is donating the space on the car to World Vision (SCENEDAILY.com, 9/1).