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SBD/Issue 240/The Back of the Book
Market Watch: TV Households See Smallest Increase In 10 Years
Published September 1, 2009
The total number of U.S. TV households (HHs) will be 114.9 million for the '09-10 season, according to the latest estimates from Nielsen Media. That figure is up 400,000 from last year, but marks the smallest increase in the last 10 years. Nielsen also estimates that the number of persons age two and above (P2+) in U.S. TV HHs will jump to 292 million. No new markets entered the top 50, or even the top 100. Four Florida markets -- Tampa-St. Pete, Miami-Ft. Lauderdale, Ft. Myers-Naples and Tallahassee-Thomasville -- saw their rankings drop. Among all markets, New Orleans had the biggest percentage increase at 5.2%, while the Waco-Temple-Bryan (TX) market moved the most spots, up to 89 from 94. Among the top 25 markets, Dallas and Charlotte had the biggest percentage increases in TV HHs, with both markets seeing a 2.2% jump (Nielsen Media).
|
NIELSEN MEDIA BROADCAST TV UNIVERSE ESTIMATES
|
|
|
SEASON
|
HOUSEHOLDS
|
|---|---|
|
'09-10
|
114,900,000
|
|
'08-09
|
114,500,000
|
|
'07-08
|
112,800,000
|
|
'06-07
|
111,400,000
|
|
'05-06
|
110,200,000
|
|
'04-05
|
109,600,000
|
|
'03-04
|
108,400,000
|
|
'02-03
|
106,700,000
|
|
'01-02
|
105,500,000
|
|
'00-01
|
102,200,000
|
|
TOP 25 LOCAL TV MARKET HOUSEHOLD ESTIMATES
|
|||||
|
'09-10
RANK |
'08-09
RANK |
MARKET
|
'09-10
TV HHs |
'08-09
TV HHs |
% +/-
|
|---|---|---|---|---|---|
|
1
|
1
|
New York
|
7,493,530
|
7,433,820
|
0.8%
|
|
2
|
2
|
Los Angeles
|
5,659,170
|
5,654,260
|
0.1%
|
|
3
|
3
|
Chicago
|
3,501,010
|
3,492,850
|
0.2%
|
|
4
|
4
|
Philadelphia
|
2,955,190
|
2,950,220
|
0.2%
|
|
5
|
5
|
Dallas-Ft. Worth
|
2,544,410
|
2,489,970
|
2.2%
|
|
6
|
6
|
San Francisco-Oakland-San Jose |
2,503,400
|
2,476,450
|
1.1%
|
|
7
|
7
|
Boston |
2,410,180
|
2,409,080
|
0.0%
|
|
8
|
8
|
Atlanta |
2,387,520
|
2,369,780
|
0.7%
|
|
9
|
9
|
Washington, D.C. |
2,335,040
|
2,321,610
|
0.6%
|
|
10
|
10
|
Houston |
2,123,460
|
2,106,210
|
0.8%
|
|
11
|
11
|
Detroit |
1,890,220
|
1,926,970
|
-1.9%
|
|
12
|
12
|
Phoenix |
1,873,930
|
1,855,930
|
1.0%
|
|
13
|
14
|
Seattle-Tacoma |
1,833,990
|
1,819,970
|
0.8%
|
|
14
|
13
|
Tampa-St. Petersburg |
1,805,810
|
1,822,160
|
-0.9%
|
|
15
|
15
|
Minneapolis-St. Paul |
1,732,050
|
1,730,530
|
0.1%
|
|
16
|
18
|
Denver |
1,539,380
|
1,524,210
|
1.0%
|
|
17
|
16
|
Miami-Ft. Lauderdale |
1,538,090
|
1,546,920
|
-0.6%
|
|
18
|
17
|
Cleveland-Akron |
1,520,750
|
1,524,930
|
-0.3%
|
|
19
|
19
|
Orlando-Daytona Beach-Melbourne |
1,455,620
|
1,466,420
|
-0.7%
|
|
20
|
20
|
Sacramento-Stockton-Modesto |
1,404,580
|
1,399,520
|
0.4%
|
|
21
|
21
|
St. Louis |
1,249,450
|
1,249,820
|
0.0%
|
|
22
|
22
|
Portland (OR) |
1,188,770
|
1,175,100
|
1.2%
|
|
23
|
23
|
Pittsburgh |
1,154,950
|
1,156,460
|
-0.1%
|
|
24
|
24
|
Charlotte |
1,147,910
|
1,122,860
|
2.2%
|
|
25
|
25
|
Indianapolis |
1,119,760
|
1,114,970
|
0.4%
|
