Marketplace Roundup

Favre Jersey No. 1 In Sales  On NFLShop.com

CNBC.com's Darren Rovell reported Vikings QB Brett Favre's No. 4 jersey tops the list of NFLShop.com jersey sales from April 1-August 28, "even though the jerseys only became available when Favre signed with the team" on August 18. Eagles QB Michael Vick's No.7 jersey, which was "passed over by big retailer Dick's Sporting Goods," ranks No. 4 on the list. Rounding out the top five, Bears QB Jay Cutler ranks No. 2, Steelers S Troy Polamalu ranks No. 3 and Steelers QB Ben Roethlisberger ranks No. 5 (CNBC.com, 8/31). The SPORTING BLOG's Chris Littmann wrote the "meteoric rise of the Favre jersey is one thing, but how about a player who was going to be so allegedly reviled as Vick checking in at No. 4?" Littmann: "I'd bet Vick continues to climb and maybe makes his way up to No. 2" (SPORTINGNEWS.com, 8/31).

STILL MARKETABLE: In Boston, Thomas Grillo reports Patriots LB Tedy Bruschi's retirement yesterday "won't jeopardize his endorsement deals," as he is "set to become a spokesman" for Boston-based Spaulding Rehabilitation Hospital. Meanwhile, Savings Bank Life Insurance President & CEO Robert Sheridan said that his company is "in the second year of a deal with Bruschi, with an option for an additional year." Sheridan: "We would like our deal to continue" (BOSTON HERALD, 9/1).

FALCON SCRATCH: In Atlanta, Henry Unger reported the Falcons and the Georgia Lottery have partnered on a $5 Falcons-themed instant scratch-off lottery ticket "that will debut after Labor Day." The grand prize for the game is $500,000, with other prizes including season tickets and a trip to an away game on the team plane. Georgia Lottery spokesperson J.B. Landroche said that the Falcons were "paid a licensing fee." Falcons and lottery officials will hold a news conference Thursday to discuss the partnership (AJC.com, 8/31).

PHILLING A VOID: The Phillies have agreed to a four-year partnership with Delaware-based plumbing, heating and AC company Horizon Services. The new partnership features a broad-based media package that includes signage on the left field scoreboard at Citizens Bank Park, which was installed prior to Friday's Braves-Phillies game (Phillies).