Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 240/Sponsorships, Advertising & Marketing
Erik Darnell Replaces Bobby Labonte Due To Lack Of Sponsorship
Published September 1, 2009
|Darnell Will Race In Seven
Of Remaining 12 Cup Races
OTHER DRIVER NEWS: In Charlotte, Jim Utter reports Penske Racing has officially signed driver Brad Keselowski to drive the No. 12 Sprint Cup entry beginning next season. Keselowski will "also compete next season fulltime in Nationwide for Penske" (CHARLOTTEOBSERVER.com, 9/1). Meanwhile, Richard Childress Racing announced that driver Kevin Harvick "will return next year" to the No. 29 Sprint Cup car. NASCAR SCENE's Bob Pockrass noted Harvick, who currently sits 24th in the standings, last month indicated he "would neither confirm nor deny reports he has asked out of his contract, which runs through next season." Shell's sponsorship contract with RCR also expires after next season (SCENEDAILY.com, 8/31).
A FITTING TRIBUTE: On Long Island, Michael Frazier reports a NASCAR race car "custom-painted in tribute of the 2001 terror attack victims was unveiled Monday in Manhattan near Ground Zero." The car, which bears the inscription "Always Remember" and a "9/11 logo for the National Sept. 11 Memorial and Museum," will be driven by Benny Gordon at the Nationwide Series race at Richmond Int'l Raceway on September 11. National Sept. 11 Memorial & Museum President Joe Daniels: "This car presents a tremendous opportunity to raise awareness about the national 9/11 memorial" (NEWSDAY, 9/1).
RIDING THE WAVE: Tommy Baldwin Racing (TBR) and driver Patrick Carpentier have signed sponsorship with Wave Energy Drink for six Sprint Cup races this season for TBR's No. 36 car. The agreement begins with Sunday's Pep Boys 500 and continues for the next five races (SCENEDAILY.com, 8/31).