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SBD/Issue 240/Collegiate Sports
Colorado, Colorado State To Play Football In Denver From '10-19
Published September 1, 2009
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SOUND BUSINESS MOVE: In Colorado, Neill Woelk writes while there is "something about college football and college stadiums that can't be replicated at a neutral site," the "business side of college sports cannot be ignored." The shift to Invesco Field is a "sound business move for all parties involved," as "neither school can afford to ignore" the extra money the games are expected to generate in Denver. Woelk: "When Colorado threatened to end the series if CSU didn't agree to play in Denver next year (rather than Fort Collins), Kowalczyk had no choice but to concede the issue." The deal is "good for both schools -- not only monetarily, but in the big picture" -- as college sports have "never been front-and-center in this state, and playing the game on a regular basis in the state's biggest stadium should help on the exposure front." Playing the game in Denver "means more television time, more print media and a larger audience, both in the stadium and around the state," and corporations also "can now sign on knowing the deal they've reached will be in place for years to come" (Boulder DAILY CAMERA, 9/1).







