Lindsey Vonn A Hit With Sponsors As Vancouver Games Near

Vonn This Winter Will Be Part Of National Ad Campaign For Olympics Sponsor P&G

U.S. Olympic skier Lindsey Vonn is "in high demand these days from companies seeking to partner with the Olympics and this wholesome, articulate and athletically gifted woman," according to David Leon Moore of USA TODAY. Vonn this winter will be part of a national ad campaign for Olympics sponsor Procter & Gamble (P&G) in which she will "hawk makeup, shampoo, skin moisturizer" and other products. Vonn also is the "face of the U.S. Ski Team" that will participate in the '10 Vancouver Olympics, as she is a "threat to win in four disciples: downhill, super-G, combined and slalom" (USA TODAY, 9/30). The BUSINESS COURIER OF CINCINNATI reports P&G has "signed marketing alliances with six Olympics-level athletes," including Vonn, U.S. short-track speed skaters Allison Baver and Apolo Anton Ohno, ice dancer Tanith Belbin, bobsledder Vonetta Flowers and snowboarder Lindsay Jacobellis. Ohno and Jacobellis will "partner with P&G's Vicks brand and the others will partner with P&G's beauty brands." P&G indicated that the athletes will "appear in a range of advertising, public relations, in-store merchandising, mobile, digital and direct mail efforts" (BIZJOURNALS.com, 9/30).