- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 10/The Back of the Book
ESPN Sports Poll: Top Insurance Providers Among Sports Fans
Published September 25, 2009
The ESPN Sports Poll, a service of TNS Sport, asked respondents age 18+ to name the current provider of their auto, home, and life insurance. Below are responses among respondents by different levels of sports fan avidity from January- July '09 among the U.S. Population (ESPN Sports Poll).
|
AUTO INSURANCE PROVIDERS AMONG SPORTS FANS
|
|||
|
RESPONSE
|
LIGHT FAN
(n = 896) |
CASUAL FAN
(n = 2,400) |
AVID FAN
(n = 1,612) |
|---|---|---|---|
|
Other
|
36.5%
|
34.7%
|
33.1%
|
|
State Farm
|
19.9%
|
16.9%
|
14.9%
|
|
None (don't have auto insurance)
|
6.2%
|
9.0%
|
9.7%
|
|
Don't know
|
8.5%
|
9.0%
|
8.8%
|
|
Allstate
|
7.7%
|
8.4%
|
9.5%
|
|
GEICO
|
5.5%
|
6.8%
|
7.6%
|
| Progressive |
6.3%
|
4.1%
|
3.8%
|
| Farmers |
3.1%
|
4.0%
|
3.8%
|
| Nationwide |
2.2%
|
2.4%
|
4.1%
|
| AAA |
3.0%
|
2.6%
|
2.2%
|
| None (don't have insurance at all) |
0.9%
|
1.3%
|
1.8%
|
| AIG |
0.2%
|
0.8%
|
0.6%
|
| Aflac |
n/a
|
0.2%
|
0.1%
|
|
HOME INSURANCE PROVIDERS AMONG SPORTS FANS
|
|||
| Other |
30.9%
|
29.8%
|
31.8%
|
| Don't know |
15.5%
|
20.2%
|
19.9%
|
|
None (don't have home insurance)
|
18.9%
|
16.8%
|
14.2%
|
| State Farm |
17.1%
|
14.1%
|
12.8%
|
| Allstate |
8.2%
|
7.6%
|
7.7%
|
| Farmers |
3.0%
|
3.7%
|
4.2%
|
| None (don't have insurance at all) |
2.2%
|
2.6%
|
2.6%
|
| Nationwide |
1.8%
|
2.3%
|
3.7%
|
| AAA |
1.4%
|
1.2%
|
1.3%
|
| GEICO |
0.5%
|
0.8%
|
1.0%
|
| Progressive |
0.5%
|
0.5%
|
0.3%
|
| AIG |
0.0%
|
0.4%
|
0.3%
|
| Aflac |
n/a
|
0.0%
|
0.1%
|
|
LIFE INSURANCE PROVIDERS AMONG SPORTS FANS
|
|||
| Other |
39.4%
|
35.6%
|
37.2%
|
|
None (don't have life insurance)
|
28.0%
|
28.3%
|
23.9%
|
| Don't know |
20.3%
|
22.7%
|
23.3%
|
| None (don't have insurance at all) |
4.5%
|
4.0%
|
3.8%
|
| State Farm |
5.1%
|
4.0%
|
5.0%
|
| Allstate |
1.5%
|
1.8%
|
2.3%
|
| AIG |
0.5%
|
0.9%
|
1.0%
|
| Farmers |
0.3%
|
0.8%
|
1.4%
|
| Nationwide |
0.1%
|
0.7%
|
0.9%
|
| Aflac |
n/a
|
0.6%
|
0.6%
|
| AAA |
0.2%
|
0.5%
|
0.1%
|
| Progressive |
n/a
|
0.1%
|
0.4%
|
