SBD/Issue 1/Franchises

Franchise Notes

Brady Boosts Ticket Sales,
Media Exposure For Patriots
Sports business execs and revenue figures from the Patriots suggest that if QB Tom Brady were to leave or be injured, the team “could lose as much as $100[M] in potential value over time.” Radiate Group Exec VP/Sports & Entertainment Jan Katzoff noted that Brady’s presence “boosts corporate sponsorship, national media exposure, premium-ticket sales and merchandising revenue.” N.Y.-based market research firm General Sentiment CEO Greg Artzt said that the value to the Patriots of Brady’s media exposure “could be $40[M] a year.” Galatioto Sports Partners President Salvatore Galatioto said of the Patriots, “They’ve gone from one of the least recognized teams in the NFL to one of the most recognizable. They are an iconic franchise now.” He added, “Players come and go, but the brand is the thing that lasts. That won’t be lost when Brady’s gone” (Jessica Fargen, BOSTON HERALD, 9/13).

LONDON CALLING? CBS' Charlie Casserly reported there is "interest in purchasing an NFL team and moving it to London." Casserly inferred there may be a European-based group that is "going to look into buying the St. Louis Rams, who are for sale right now, or perhaps another NFL team." Casserly: "The Rams, by the way, are only contracted to be in St. Louis through 2014. After that point, they could move, of course, pending NFL approval" ("The NFL Today," CBS, 9/13).

WARNING SIGNS: In Toronto, Steve Simmons wrote under the header, “Panthers May Be Next Coyotes.” The NHL Panthers “were supposed to be sold this summer, but quietly no deal was ever agreed to,” and those who “know the situation best wonder what comes next.” The team’s ownership group, led by Alan Cohen, is “operating on a shoestring budget and rumblings are the owners may consider abandoning ship if need be” (TORONTO SUN, 9/13). YAHOO SPORTS’ Ross McKeon wrote it is “naïve to think the problems with ownership won’t eventually trickle throughout the organization all the way on to the ice.” Is it a “coincidence the team hasn’t officially replaced departed GM [Jacques] Martin, who jumped ship in early summer to coach in Montreal?” (, 9/13).

SWIFT PITCH: In Nashville, John Glennon notes the Predators’ new third jersey was revealed Saturday when singer Taylor Swift donned the sweater during the encore portion of her concert at Sommet Center. The team will hold the “official unveiling ceremony for the jersey later this week.” Predators Communications Dir Tim Darling: “We were trying to think of a good way to build up some buzz on the jersey. She was willing to do it, create a little buzz for the unveil coming up next week” (Nashville TENNESSEAN, 9/14).

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