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SBD/Issue 238/The Back of the Book
ESPN Sports Poll: What Type Of TV Service Do Fans Have?
Published August 28, 2009
The ESPN Sports Poll, a service of TNS Sport, asked sports fans about their television service and whether they owned a digital television recorder and a digital TV set. The following are the results of the survey conducted from January to June '09 (ESPN Sports Poll).
|
TOTAL
n=11928
|
LIGHT |
CASUAL
FAN 4924
|
AVID
FAN 3552
|
||
|---|---|---|---|---|---|
| What type of television service do you have in your home? |
Cable |
58.4%
|
54.9%
|
58.0%
|
60.2%
|
| Satellite |
29.9%
|
27.5%
|
30.4%
|
32.0%
|
|
| FiOS |
2.0%
|
2.7%
|
1.9%
|
2.2%
|
|
| U-verse |
0.8%
|
0.8%
|
0.9%
|
0.8%
|
|
| Free TV Only |
9.2%
|
14.4%
|
8.8%
|
5.2%
|
|
|
Among Respondents With Cable Service
|
|||||
| Cable service is the new Digital Cable service or the regular cable service? | Digital cable service |
46.7%
|
42.3%
|
47.3%
|
53.2%
|
| Regular cable service |
53.3%
|
57.7%
|
52.7%
|
46.8%
|
|
| Does your household own a digital television recorder? |
Yes |
42.8%
|
36.9%
|
43.1%
|
49.3%
|
| No |
57.2%
|
63.1%
|
56.9%
|
50.7%
|
|
| To the best of your knowledge, does your household own any kind of digital TV set? | yes |
45.4%
|
38.0%
|
45.9%
|
53.8%
|
| No |
54.6%
|
62.0%
|
54.1%
|
46.2%
|
|
