SBD/Issue 238/The Back of the Book

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  • ESPN Sports Poll: What Type Of TV Service Do Fans Have?

    The ESPN Sports Poll, a service of TNS Sport, asked sports fans about their television service and whether they owned a digital television recorder and a digital TV set. The following are the results of the survey conducted from January to June '09 (ESPN Sports Poll).

     
    TOTAL
    n=11928

    LIGHT
    FAN
    1788

    CASUAL
    FAN
    4924
    AVID
    FAN
    3552
    What type of television service do 
    you have in your home?
    Cable
    58.4%
    54.9%
    58.0%
    60.2%
      Satellite
    29.9%
    27.5%
    30.4%
    32.0%
      FiOS
    2.0%
    2.7%
    1.9%
    2.2%
      U-verse
    0.8%
    0.8%
    0.9%
    0.8%
      Free TV Only
    9.2%
    14.4%
    8.8%
    5.2%
    Among Respondents With Cable Service
    Cable service is the new Digital Cable service or the regular cable service? Digital cable service
    46.7%
    42.3%
    47.3%
    53.2%
      Regular cable service
    53.3%
    57.7%
    52.7%
    46.8%
    Does your household own a 
    digital television recorder?
    Yes
    42.8%
    36.9%
    43.1%
    49.3%
      No
    57.2%
    63.1%
    56.9%
    50.7%
    To the best of your knowledge, does your household own any kind of digital TV set? yes
    45.4%
    38.0%
    45.9%
    53.8%
      No
    54.6%
    62.0%
    54.1%
    46.2%

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