SBD/Issue 238/Sports Media

UFC Scheduled To Launch New MMA Magazine By November

UFC Magazine Will Be
Published Six Times A Year
The UFC by November “will have its own magazine,” according to Keith Kelly of the N.Y. POST. American Media Chair & CEO David Pecker has “inked a two-year joint venture” with the UFC to “begin producing the national magazine, also called UFC, six times a year.” Men’s Fitness Editor Seth Kelly “has been tapped as editor-in-chief” for the new publication. UFC magazine will have a “lean staff of free lancers and Men’s Fitness staffers doing double duty.” Kelly notes when a “test issue of UFC magazine went out earlier this year, 150,000 of the 350,000 copies put on newsstands sold.” That is a “decent sell-through rate in an industry where even established titles usually only sell about one third of the copies placed on newsstands.” The test issue sold for $4.99 and “attracted advertisers from Bud Light to Ford Mustang.” Pecker said that “following issues will be priced at $5.99 and be sold domestically as well as overseas.” Pecker: “We’re handling all the production costs and we’ll split the profits on a 50-50 basis with UFC” (N.Y. POST, 8/28).

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