SBD/Issue 238/Sports Media

Final Nielsen Ratings From Recent Sports Telecasts

The chart below lists final Nielsen ratings from recent sports telecasts (THE DAILY).

TELECAST
DATE
NET
TIME (PM)
RAT.
NFL Preseason: Eagles-Colts
8/20
Fox
8:07-11:09
4.2/8
NFL Preseason: Titans-Cowboys
8/21
Fox
8:09-11:04
4.3/8
LLWS: Pool Play: Warner Robins (GA)-Staten Island (NY)
8/22
ABC
3:00-5:36
1.1/3
PGA Tour: Wyndham Championship: Third Round
8/22
CBS
2:00-5:00
0.8/2
MLB: (regional)
8/22
Fox
4:07-7:15
2.3/6
World Track & Field Championships: Men's 4x100 Relay Final
8/22
NBC
1:00-3:00
1.1/3
Lucas Oil AMA Motocross: Budds Creek (MD) (taped)
8/22
NBC
3:00-4:00
0.7/2
Champions Tour: JELD-WEN Tradition: Third Round
8/22
NBC
4:00-6:00
0.6/1
LLWS: Pool Play: Russellville (KY)-San Antonio (TX)
8/23
ABC
2:00-4:30
0.8/2
Olympus U.S. Open Series: ATP Western & Southern Financial Group Masters Final: Federer-Djokovic
8/23
CBS
12:30-2:34
0.7/2
PGA Tour: Wyndham Championship: Final Round
8/23
CBS
3:00-7:00
1.6/4
World Track & Field Championships: Men's 4x400 Relay Final (taped)
8/23
NBC
2:00-4:00
1.2/3
Champions Tour: JELD-WEN Tradition: Final Round
8/23
NBC
4:00-6:30
0.6/2
TELECAST
DATE
NET
TIME
U.S.
CABLE
VIEWERS (000)
NASCAR Sprint Cup: Sharpie 500
8/22
ESPN
7:30-11:17pm
3.3
3.8
5,323
MLB: Yankees-Red Sox
8/23
ESPN
8:00-11:26pm
3.0
3.5
4,579
NFL Preseason: Panthers-Giants
8/17
ESPN
8:00-11:10pm
3.1
3.7
4,561
"NASCAR Countdown"
8/26
ESPN
6:30-7:30pm
1.3
1.5
2,106
NASCAR Nationwide Series: Food City 250
8/21
ESPN2
8:00-10:30pm
1.3
1.5
1,956
LLWS: Pool Play: Curacao-Japan
8/23
ESPN2
8:28-10:39pm
1.0
1.1
1,499
LLWS: Pool Play: Chula Vista (CA)-Peabody (MA)
8/23
ESPN2
6:00-8:28pm
0.9
1.1
1,427
"Monday Night Countdown"
8/17
ESPN
7:00-8:00pm
1.0
1.1
1,348
LLWS: Pool Play: Mexico-Canada
8/22
ESPN
11:00am-2:07pm
1.0
1.1
1,328
LLWS: Pool Play: NW Mercer Island (WA)-Midwest Urbandale (IA)
8/23
ESPN
12:00-2:00pm
0.9
1.1
1,314

GIRL POWER: Golf Channel earned a 0.9 cable rating for last Sunday's final-round coverage of the Solheim Cup, up from a 0.3 rating for the final round in '07, and up from a 0.6 in '05, the last time the event was played in the U.S. The net also drew 956,000 viewers for Sunday's coverage, marking the "highest for an LPGA telecast on the Golf Channel this year and second only" to the U.S. Women's Open for women's golf in '09 -- network or cable (JSONLINE.com, 8/25).

DIAMOND VISION: FSN Rocky Mountain earned a 9.7 local rating and 150,000 HHs in the Denver market for Tuesday's Dodgers-Rockies game, marking the most-watched Rockies telecast in network history (FSN Rocky Mountain)….YES Network earned a 7.3 local rating in N.Y. and 757,000 viewers for the August 21 Yankees-Red Sox game, marking the second-highest rated Yankees telecast of the year on the net behind a 9.6 rating and 984,000 viewers for the August 7 Red Sox-Yankees game (YES)….The August 21 Rangers-Rays game on FS Southwest drew a 1.4 local rating and 34,860 HHs. The game aired opposite the Titans-Cowboys preseason game on KDFW-Fox, which earned a 20.5 local rating (DALLASNEWS.com, 8/24).

NOTES: The CBC drew 212,000 viewers for last Sunday's Sony Ericsson WTA Tour Rogers Cup final between Elena Dementieva and Maria Sharapova, up 39% over last year (THESTAR.com, 8/25)….NFL Network through Tuesday was averaging a 1.4 cable rating and 590,000 HHs through seven live preseason games, led by a 1.8 and 763,000 HHs for the August 15 Bears-Bills game (CABLEFAX DAILY, 8/26).

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