SBD/Issue 238/Sports Industrialists

This Week's Newsmakers: IOC Gives VANOC Much Needed Support

THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here are this week’s newsmakers:

IOC Pledges To Bail Out VANOC If It Fails
To Balance Its Operating Budget For '10 Games
WINVANOC -- With the Vancouver Games less than five months away, VANOC officials have been scrambling to tie up loose ends, especially eliminating the unexpected revenue shortfalls. But the IOC flies into B.C. and pledges to bail out VANOC if it fails to balance its operating budget, rescuing the Games, and the city, from financial turmoil. In addition, IOC execs proclaim Vancouver ready to host the Olympics, with Rene Fasel calling the facilities "spectacular" and the plans "very good."

LOSEA-B INBEV -- The brewer is forced to end its college-themed promotion after dozens of schools complain that cans featuring team colors violate trademark law and promote binge drinking. While many point out that brewers have run comparable campaigns in the past, that doesn’t stop the FTC from getting involved and cautioning the company about running similar promotions in the future. As if that’s not enough, the Univ. of Wisconsin announces it is ending its long-term deal with the company as part of the school’s fight against binge drinking.

DRAW: JERRY JONES -- The Cowboys Owner's dream stadium finally hosts its first NFL game, and visitors to the Arlington facility rave about the stunning infrastructure, calling it "dazzling," "spectacular" and "almost perfect." But Jerry's massive video board appears to be a little too big when a punt flies straight into it. Though the video board's height exceeds the NFL-mandated 85-foot maximum, the Colts' BILL POLIAN joins the chorus in saying it "needs to be corrected." However, the NFL's ruling that the board can stay in its current spot is another victory for Jerry's palace.

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