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SBD/Issue 238/Sponsorships, Advertising & Marketing
Indiana, Purdue Latest Schools To Protest Bud Light's "Fan Cans"
Published August 28, 2009
|More Schools Joining
Protest Against "Fan Cans"
BAD IDEA FROM THE START: A Minneapolis STAR TRIBUNE editorial states the campaign's "only surprise is that no one" at A-B InBev had the "foresight and fortitude to buck Bud’s marketers and ask if this was really such a good idea." What Bud Light "needed was a real life version of its more recent ad campaign: Real men of genius" (Minneapolis STAR TRIBUNE, 8/28).