Weekend Plans With Engine Shop's Ed Kiernan Oilers Unveil Details Of New Arena District Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy CBS Going All-Out With U.S. Open Coverage Snickers Releases First Manziel Commercial Classified Advertisements Executive Transactions Filing Hints NCAA's Strategy In O'Bannon Appeal Notre Dame Renovations Begin In November
Upcoming Conferences and Events
SBD/Issue 238/Sponsorships, Advertising & Marketing
Indiana, Purdue Latest Schools To Protest Bud Light's "Fan Cans"
Published August 28, 2009
|More Schools Joining
Protest Against "Fan Cans"
BAD IDEA FROM THE START: A Minneapolis STAR TRIBUNE editorial states the campaign's "only surprise is that no one" at A-B InBev had the "foresight and fortitude to buck Bud’s marketers and ask if this was really such a good idea." What Bud Light "needed was a real life version of its more recent ad campaign: Real men of genius" (Minneapolis STAR TRIBUNE, 8/28).