SBD/Issue 238/Sponsorships, Advertising & Marketing

BB&T To Be Retail Banking Partner At Three Auburn Univ. Venues

BB&T Corp. Thursday said that it has "become the retail banking partner" for Auburn Univ.'s Jordan-Hare Stadium, Beard-Eaves Memorial Coliseum and Plainsman Park, according to Richard Craver of the WINSTON-SALEM JOURNAL. The agreement with the Auburn ISP Sports Network "includes a major sign presence" at all three venues. BB&T is "replacing the marketing presence of Colonial Bank at the university," as BB&T acquired Colonial's 346 branches earlier this month. Terms of the agreement were not disclosed, but BB&T Senior VP/Sports Marketing & Event Planning Pete Zifchak said that it is the "second largest collegiate sports-marketing deal for BB&T behind the naming rights" for Wake Forest Univ.'s BB&T Field (WINSTON-SALEM JOURNAL, 8/28).

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