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SBD/Issue 238/Sponsorships, Advertising & MarketingPrint All
Pilot Pen Tourney Featuring Several
Different Events For Fans This Year
FASHION SENSE: ATP World Tour player James Blake’s new Thomas Reynolds collection from Fila debuted Thursday, and Blake said of the line named in memory of his father, “When I signed with Fila I was excited because they gave me this opportunity. … I wanted to do it in recognition of my father because he's the one that taught me everything about my work ethic, my goals and just my morals in general.” Blake: "It's going to start out in tennis, limited edition collection for the U.S. Open, and then starting next year in the spring it will be golf, lifestyle, casual and hopefully fitness as well. So we're going to try to get people wearing it around all over the place” ("Squawk on the Street," CNBC, 8/27).
Williams Captains Maiden Voyage Of The Zero
Ferry, A Free Water Taxi Service To U.S. Open
More Schools Joining
Protest Against "Fan Cans"
BAD IDEA FROM THE START: A Minneapolis STAR TRIBUNE editorial states the campaign's "only surprise is that no one" at A-B InBev had the "foresight and fortitude to buck Bud’s marketers and ask if this was really such a good idea." What Bud Light "needed was a real life version of its more recent ad campaign: Real men of genius" (Minneapolis STAR TRIBUNE, 8/28).