SBD/Issue 238/Leagues & Governing Bodies

Atlanta-Based NuRock Soccer Holdings Acquires USL From Nike

NuRock Soccer Holdings has acquired the USL from Nike. The Atlanta-based group, led by real-estate developer Rob Hoskins and former pro soccer player Alec Papadakis, is currently a USL licensee with rights to acquire two USL First Division teams in Atlanta and Birmingham. Nike will continue to support the USL through a long-term sponsorship arrangement naming its Umbro brand the official sponsor and exclusive supplier of match balls for the USL’s pro and amateur leagues (NuRock Soccer Holdings). The USL includes about 127 professional soccer clubs, as well as 550 youth league teams, but USL President Francisco Marcos said that those franchises are “independently owned, so NuRock ultimately acquires an administrative and marketing company with annual revenue of around” $5M (, 8/27). The USL leagues include teams from the U.S., Canada and the Caribbean (REUTERS, 8/27). In Miami, Adam Beasley reports NuRock's bid beat "multiple offers," including one from Brazil-based Traffic, which owns USL Miami FC, among other clubs. Traffic had “teamed with other ownership groups, believed to be" the USL Carolina Railhawks and Minnesota Thunder, to "put together a package intended to fundamentally alter USL’s makeup” (MIAMI HERALD, 8/28).

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